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Innovation@50+
Resources

The following are resources supporting the Innovation@50+TM initiative which aims to spark entrepreneurial activity across public and private sectors.

AARP analysis of possibilities for people over 50 years old

50 and Over: What's Next?

The generation that defined youth marketing is readying for retirement. Find out what marketers should know to reach them. Read PDF

senior man working on laptop in social age

Designing Technology for All

A connected lifestyle that blurs boundaries across home, work, leisure and retirement. Read PDF

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Innovation@50+
Events

Lifelong Tech Summit

AARP Innovation@50+ is proud to be a Gold Sponsor of the summit, part of the 2015 International CES in Las Vegas, Jan. 6. Jody Holtzman, senior vice president of AARP Thought Leadership, will speak at the panel on venture capital activity, and Jeff Makowka, senior strategic adviser of AARP Thought Leadership, will moderate a roundtable on what 50-plus consumers really want from technology.

Learn more  |  Register to attend

2015 Digital Health Summit

AARP Innovation@50+ is proud to be a Silver Sponsor of the summit, part of the 2015 International CES in Las Vegas, Jan. 7-8. Jody Holtzman, senior vice president of AARP Thought Leadership, will be speaking during the summit.

Learn more  |  Register to attend

StartUp Health Healthcare Transformer Showcase

Meet members of the Innovation@50+ team, Jody Holtzman, senior vice president of AARP Thought Leadership, and Jeff Makowka, senior strategic adviser of AARP Thought Leadership, at the event in San Francisco, Jan. 13-15.

Technology
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