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Innovation@50+
Resources

The following are resources supporting the Innovation@50+TM initiative which aims to spark entrepreneurial activity across public and private sectors.

AARP analysis of possibilities for people over 50 years old

50 and Over: What's Next?

The generation that defined youth marketing is readying for retirement. Find out what marketers should know to reach them. Read PDF

senior man working on laptop in social age

Designing Technology for All

A connected lifestyle that blurs boundaries across home, work, leisure and retirement. Read PDF

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Innovation@50+
Events

Digital Health Summer Summit

The AARP Innovation@50+ team will be at the summit in San Francisco, June 18-19, where the latest digital health innovations from the industry’s most brilliant thinkers and doers will be showcased, exploring the most pressing questions facing the industry.

Learn more  |  Register to attend

Silicon Valley Boomer Venture Summit and Business Plan Competition

Meet the Innovation@50+ team at the summit in Santa Clara, Calif., June 24, along with entrepreneurs, leaders in the field of aging and the venture community in a unique forum to explore, share and design products and services that will dominate the boomer market in coming years.
Learn more | Register to attend

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