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The following are resources supporting the Innovation@50+TM initiative which aims to spark entrepreneurial activity across public and private sectors.

AARP analysis of possibilities for people over 50 years old

50 and Over: What's Next?

The generation that defined youth marketing is readying for retirement. Find out what marketers should know to reach them. Read PDF

senior man working on laptop in social age

Designing Technology for All

A connected lifestyle that blurs boundaries across home, work, leisure and retirement. Read PDF

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Have Questions?

If you have questions or would like more information about the Innovation@50+ initiative, contact us.


Health Innovation Hub 2016

AARP Innovation@50+ is proud to partner with Springboard Enterprises hosting the event in New York, Oct. 26-28, part of a yearlong program for women-led health care and life science companies seeking seed and growth funding to fuel expansion and product development.

Learn more

Financial Times Digital Health Summit

AARP Innovation@50+ is proud to be the lead sponsor of the summit in New York, Oct. 27, targeting the most pressing challenges and opportunities within the health care industry.

Learn more  |  Register to attend

HITLAB Innovators Summit

The summit in New York, Nov. 2–Dec. 1, offers a series of carefully curated talks, panels and collaboration opportunities to engage the most creative minds in health and technology.

Learn more  |  Register to attend


AARP Innovation@50+ is proud to be an innovation partner for the event in Palm Springs, Calif., Nov. 30–Dec. 2, embracing the question, “What if?” and inspiring important conversation focused on shaping a healthier world.

Learn more  |  Register to attend