Think you know AARP? What you don't know about us may surprise you. Discover all the 'Real Possibilities'

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The following are resources supporting the Innovation@50+TM initiative which aims to spark entrepreneurial activity across public and private sectors.

AARP analysis of possibilities for people over 50 years old

50 and Over: What's Next?

The generation that defined youth marketing is readying for retirement. Find out what marketers should know to reach them. Read PDF

senior man working on laptop in social age

Designing Technology for All

A connected lifestyle that blurs boundaries across home, work, leisure and retirement. Read PDF

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Featured Event

    Health Innovation@50+ LivePitch

    AARP is proud to present the LivePitch
    competition taking place during Life@50+ in
    Boston, May 9.

    Learn more | Register to attend

Health Innovation Partners Leadership Summit

AARP Innovation@50+ is proud to sponsor the summit being held in Dana Point, Calif., April 30 – May 2.

Learn more  |  Apply to attend

National Venture Capital Association VentureScape

Jody Holtzman, SVP of AARP Thought Leadership, will be speaking during the Emerging Managers Deep Dive at the event being held in San Francisco, May 13-14.  AARP Innovation@50+ is proud to be the Wi-Fi and water station sponsor for VentureScape 2014.

Learn more  |  Register to attend


AARP Innovation@50+ team member Sanjay Khurana will be speaking on design and older users at this revolutionary design and technology conference in Brooklyn, N.Y., May 13-14.

Learn more  |  Register to attend