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Innovation@50+
Resources

The following are resources supporting the Innovation@50+TM initiative which aims to spark entrepreneurial activity across public and private sectors.

AARP analysis of possibilities for people over 50 years old

50 and Over: What's Next?

The generation that defined youth marketing is readying for retirement. Find out what marketers should know to reach them. Read PDF

senior man working on laptop in social age

Designing Technology for All

A connected lifestyle that blurs boundaries across home, work, leisure and retirement. Read PDF

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Innovation@50+
Events

MedCityNews Engage

Meet members of the AARP Innovation@50+ team at the event Sept. 30–Oct. 1 in Washington, D.C., where innovative thinking from payers, providers, policymakers, health IT and beyond will highlight best-in-class approaches to one of the biggest challenges in health care: patient engagement.

Learn more  |  Register to attend

HealthTech Capital Conference

Jody Holtzman, senior vice president of AARP Thought Leadership, will be on hand at the conference in San Mateo, Calif., Oct. 14-15. Engage in practical and in-depth discussions on how emerging and established companies can grow innovative products that enable players to adapt to a fast-changing health care delivery system.

Learn more  |  Register to attend

2014 LeadingAge Hackfest

AARP Innovation@50+ is proud to sponsor the hackfest in Nashville, Tenn., Oct. 18-20. See teams “engage with age” by creating a technology-driven tool aimed at improving the lives of older adults and their families.

Learn more

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