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The following are resources supporting the Innovation@50+TM initiative which aims to spark entrepreneurial activity across public and private sectors.

AARP analysis of possibilities for people over 50 years old

50 and Over: What's Next?

The generation that defined youth marketing is readying for retirement. Find out what marketers should know to reach them. Read PDF

senior man working on laptop in social age

Designing Technology for All

A connected lifestyle that blurs boundaries across home, work, leisure and retirement. Read PDF

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Have Questions?

If you have questions or would like more information about the Innovation@50+ initiative, contact us.


Exponential Medicine 2016

Meet Jody Holtzman, senior vice president of AARP 50+ Market Stimulation, at the conference in San Diego, Oct. 8-11, along with world-class faculty, innovators and organizations from across the biomedical and technology spectrum gathered to explore and leverage the convergence of fast-moving technologies in health and medicine.

Learn more  |  Apply to attend

Louisville Innovation Summit

AARP Innovation@50+ is proud to be a gold sponsor of the summit in Louisville, Ky., Oct. 9-11, where 500 health care executives and technology entrepreneurs provide insight, share expertise
and explore new avenues to create the future of aging care.

Learn more  |  Register to attend

Aging2.0 Optimize

This year, Aging2.0 is combining the Global Innovation Summit and AgeTech Expo into a single, can't-miss event in San Francisco, Oct. 12-14. Optimize will feature captivating keynotes, unparalleled networking opportunities, valuable market insights and a one-of-a-kind Experience Zone.

Learn more  |  Register to attend


AARP Innovation@50+ is proud to be a gold sponsor of the event in San Diego, Oct. 18-19. This executive-level event features innovative thinking from health systems, insurers, health IT, patients and beyond to highlight best-in-class approaches to one of the biggest challenges in health care: patient engagement.

Learn more  |  Register to attend

Connected Health Symposium 2016

Jo Ann Jenkins, AARP CEO, and Jody Holtzman, senior vice president of AARP 50+ Market Stimulation, will speak at the symposium in Boston, Oct. 20-21, where health, technology, research, human behavior and public policy intersect.

Learn more  |  Register to attend

Money 20/20

Join members of the AARP Innovation@50+ team at the world’s largest payments and financial services innovation event in Las Vegas, Oct. 23-26.

Learn more  |  Register to attend