The Innovation@50+TM initiative aims to spark entrepreneurial activity across public and private sectors. Anchored by the AARP social mission – to enhance the quality of life for all as we age – the initiative enlists the expertise of visionary thinkers, entrepreneurs, the investment community, industry and not-for-profits to spur innovation to meet the needs and wants of people over 50.
On the ground, the initiative catalyzes research and helps shape a marketplace ethos by promoting core, unifying principles such as "design for all." It stimulates new business models that reflect the broad transformation in how the 50-plus life is being re-imagined. Lastly, the initiative prepares 50-plus people to communicate with, access, engage and thrive in a new "longevity economy."
Project Catalyst fills a gap in the market by putting the 50-plus consumer at the center of innovation.
Innovation@50+ presents “See Me, Hear Me,” a continuing series examining whether major players in the consumer electronics industry are meeting the needs of boomers and seniors.
Updated in 2014 with new revenue and market forecasts as well as ground breaking market landscapes, research into untapped market opportunities for the 50-plus finds that it is an opportunity that could, within five years, generate $30 billion in additional revenues for entrepreneurs and investors while having a significant impact on the lives of 100 million people.
- Health Innovation Frontiers 2014: Executive Summary (PDF)
- Health Innovation Frontiers 2014: Full Report (PDF)
- Health Innovation Frontiers 2014: Infographics (PDF)
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The 4th AARP Health Innovation@50+ LivePitch will be held as part of the AARP Life@50+ National Event & Expo, Thursday, May 14, at the Miami Beach Convention Center. This is the premier showcase featuring the most exciting start-up companies in the 50-plus health technology and innovation sector.
AARP Innovation@50+ is proud to be a sponsor of the summit in Dana Point, Calif., April 29 to May 1. More than 500 of the most prominent business leaders from across health care services, IT and life science sectors will discuss critical issues facing the health industry today.
AARP Innovation@50+ is proud to be the Wi-Fi
and water station sponsor for VentureScape. Meet Jeffrey Makowka, director, AARP Thought Leadership, at the event in San Francisco,