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About Innovation@50+

The Innovation@50+TM initiative aims to spark entrepreneurial activity across public and private sectors. Anchored by the AARP social mission – to enhance the quality of life for all as we age – the initiative enlists the expertise of visionary thinkers, entrepreneurs, the investment community, industry and not-for-profits to spur innovation to meet the needs and wants of people over 50.

 

On the ground, the initiative catalyzes research and helps shape a marketplace ethos by promoting core, unifying principles such as "design for all." It stimulates new business models that reflect the broad transformation in how the 50-plus life is being re-imagined. Lastly, the initiative prepares 50-plus people to communicate with, access, engage and thrive in a new "longevity economy."

Innovation@50+
Research & Insights

Health Innovation Frontiers

Updated in 2014 with new revenue and market forecasts as well as ground breaking market landscapes, research into untapped market opportunities for the 50-plus finds that it is an opportunity that could, within five years, generate $30 billion in additional revenues for entrepreneurs and investors while having a significant impact on the lives of 100 million people.

 

 

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Have Questions?

If you have questions or would like more information about the Innovation@50+ initiative, contact us.

Innovation@50+
Events

South by Southwest

Meet members of the AARP Innovation@50+ team at SXSW in Austin, Texas, March 13-17, and engage in one of the most effective channels for promoting your business to professionals connected in the music, film and interactive industries.

Learn more  |  Register to attend

What’s Next Boomer Business Summit

AARP Innovation@50+ is proud to be a platinum sponsor of the summit in Chicago, March 26. We will host the pre-event with members of the Innovation@50+ team speaking and participating in multiple panels throughout the summit.

Learn more  |  Register to attend

Health Experience Refactored

Join members of the Innovation@50+ team at HRX in Boston, April 1-2, to find out what would happen if we could leverage design and technology to transform the health experience.

Learn more  |  Register to attend

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