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About Innovation@50+

The Innovation@50+TM initiative aims to spark entrepreneurial activity across public and private sectors. Anchored by the AARP social mission – to enhance the quality of life for all as we age – the initiative enlists the expertise of visionary thinkers, entrepreneurs, the investment community, industry and not-for-profits to spur innovation to meet the needs and wants of people over 50.

 

On the ground, the initiative catalyzes research and helps shape a marketplace ethos by promoting core, unifying principles such as "design for all." It stimulates new business models that reflect the broad transformation in how the 50-plus life is being re-imagined. Lastly, the initiative prepares 50-plus people to communicate with, access, engage and thrive in a new "longevity economy."

Innovation@50+
Spotlight

AARP Innovation@50+ New Project Catalyst Logo

Driving Innovation Through Experimentation

Project Catalyst fills a gap in the market by putting the 50-plus consumer at the center of innovation.

 

Learn more about Project Catalyst »

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See Me, Hear Me

Innovation@50+ presents “See Me, Hear Me,” a continuing series examining whether major players in the consumer electronics industry are meeting the needs of boomers and seniors.

Innovation@50+
Research & Insights

Health Innovation Frontiers

2016 is the year the Longevity Economy spreads its wings. Market disruptions are happening at an astonishing pace. Revenues are steadily shifting away from traditional players. So what’s in store for 2016? Expect an increase in innovation-fueled solutions and an ongoing transformation of care through 2020.

 

 

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Have Questions?

If you have questions or would like more information about the Innovation@50+ initiative, contact us.

Innovation@50+
Events

mHealth & Telehealth World Congress

Learn strategies to keep up with the role of technology in health care and understand the impact connected health will have on the future of health care. The event will be in Boston, July 25-26.

Learn more  |  Register to attend

Parks Associates Connected Health Summit

Meet Jeff Makowka, AARP market innovation director, at the summit in San Diego, Aug. 30-
Sept. 1. The event provides industry players with in-depth analysis of the implications of the connected health care revolution — and the resulting consumerization of health care — for multiple industries.

Learn more  | Register to attend

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