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— Photo by Peter Dazeley/Getty Images

    

About Innovation@50+

The Innovation@50+TM initiative aims to spark entrepreneurial activity across public and private sectors. Anchored by the AARP social mission – to enhance the quality of life for all as we age – the initiative enlists the expertise of visionary thinkers, entrepreneurs, the investment community, industry and not-for-profits to spur innovation to meet the needs and wants of people over 50.

 

On the ground, the initiative catalyzes research and helps shape a marketplace ethos by promoting core, unifying principles such as "design for all." It stimulates new business models that reflect the broad transformation in how the 50-plus life is being re-imagined. Lastly, the initiative prepares 50-plus people to communicate with, access, engage and thrive in a new "longevity economy."

Innovation@50+
Research & Insights

The Longevity Economy

A powerful new force is changing the face of America. It is composed of 106 million people responsible for at least $7.1 trillion in annual economic activity — a figure that is expected to reach well over $13.5 trillion in real terms by 2032. This is the Longevity Economy, representing the sum of all economic activity serving the needs of Americans over 50, including both the products and services they purchase directly and the further economic activity this spending generates.

 

 

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Have Questions?

If you have questions or would like more information about the Innovation@50+ initiative, contact us.

Innovation@50+
Events

Featured Event

 

    AARP Health Innovation@50+ with Health 2.0
    will host Health Interactive@50+, a half day
    program during Ideas@50+ in San Diego,
    Sept. 4-6.

 

Rock Health Innovation Summit

AARP Innovation@50+ is proud to sponsor the summit in San Francisco, Aug. 21-22.

Learn more  |  Register to attend

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