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About Innovation@50+

The Innovation@50+TM initiative aims to spark entrepreneurial activity across public and private sectors. Anchored by the AARP social mission – to enhance the quality of life for all as we age – the initiative enlists the expertise of visionary thinkers, entrepreneurs, the investment community, industry and not-for-profits to spur innovation to meet the needs and wants of people over 50.

 

On the ground, the initiative catalyzes research and helps shape a marketplace ethos by promoting core, unifying principles such as "design for all." It stimulates new business models that reflect the broad transformation in how the 50-plus life is being re-imagined. Lastly, the initiative prepares 50-plus people to communicate with, access, engage and thrive in a new "longevity economy."

Innovation@50+
Research & Insights

Health Innovation Frontiers

Updated in 2014 with new revenue and market forecasts as well as ground breaking market landscapes, research into untapped market opportunities for the 50-plus finds that it is an opportunity that could, within five years, generate $30 billion in additional revenues for entrepreneurs and investors while having a significant impact on the lives of 100 million people.

 

 

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Have Questions?

If you have questions or would like more information about the Innovation@50+ initiative, contact us.

Innovation@50+
Events

Lifelong Tech Summit

AARP Innovation@50+ is proud to be a Gold Sponsor of the summit, part of the 2015 International CES in Las Vegas, Jan. 6. Jody Holtzman, senior vice president of AARP Thought Leadership, will speak at the panel on venture capital activity, and Jeff Makowka, senior strategic adviser of AARP Thought Leadership, will moderate a roundtable on what 50-plus consumers really want from technology.

Learn more  |  Register to attend

2015 Digital Health Summit

AARP Innovation@50+ is proud to be a Silver Sponsor of the summit, part of the 2015 International CES in Las Vegas, Jan. 7-8. Jody Holtzman, senior vice president of AARP Thought Leadership, will be speaking during the summit.

Learn more  |  Register to attend

StartUp Health Healthcare Transformer Showcase

Meet members of the Innovation@50+ team, Jody Holtzman, senior vice president of AARP Thought Leadership, and Jeff Makowka, senior strategic adviser of AARP Thought Leadership, at the event in San Francisco, Jan. 13-15.

Technology
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