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About Innovation@50+

The Innovation@50+TM initiative aims to spark entrepreneurial activity across public and private sectors. Anchored by the AARP social mission – to enhance the quality of life for all as we age – the initiative enlists the expertise of visionary thinkers, entrepreneurs, the investment community, industry and not-for-profits to spur innovation to meet the needs and wants of people over 50.

 

On the ground, the initiative catalyzes research and helps shape a marketplace ethos by promoting core, unifying principles such as "design for all." It stimulates new business models that reflect the broad transformation in how the 50-plus life is being re-imagined. Lastly, the initiative prepares 50-plus people to communicate with, access, engage and thrive in a new "longevity economy."

Innovation@50+
Spotlight

Innovation@50+ Project Catalyst logo

Driving Innovation Through Experimentation

Project Catalyst fills a gap in the market by putting the 50-plus consumer at the center of innovation.

 

Learn more about Project Catalyst »

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See Me, Hear Me

Innovation@50+ presents “See Me, Hear Me,” a continuing series examining whether major players in the consumer electronics industry are meeting the needs of boomers and seniors.

Innovation@50+
Research & Insights

Health Innovation Frontiers

Updated in 2014 with new revenue and market forecasts as well as ground breaking market landscapes, research into untapped market opportunities for the 50-plus finds that it is an opportunity that could, within five years, generate $30 billion in additional revenues for entrepreneurs and investors while having a significant impact on the lives of 100 million people.

 

 

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Have Questions?

If you have questions or would like more information about the Innovation@50+ initiative, contact us.

Innovation@50+
Events

Featured Event

Health Innovation@50+ LivePitch

The 4th AARP Health Innovation@50+ LivePitch will be held as part of the AARP Life@50+ National Event & Expo, Thursday, May 14, at the Miami Beach Convention Center. This is the premier showcase featuring the most exciting start-up companies in the 50-plus health technology and innovation sector.

Learn more | Register to attend


Health Evolution Summit

AARP Innovation@50+ is proud to be a sponsor of the summit in Dana Point, Calif., April 29 to May 1. More than 500 of the most prominent business leaders from across health care services, IT and life science sectors will discuss critical issues facing the health industry today.

Learn more  |  Apply to attend

National Venture Capital Association VentureScape

AARP Innovation@50+ is proud to be the Wi-Fi
and water station sponsor
for VentureScape. Meet Jeffrey Makowka, director, AARP Thought Leadership, at the event in San Francisco,
May 6-7.

Learn more  |  Register to attend

Connections Connected Home Conference

Explore innovative technology and business solutions for the connected consumer at the Hyatt Regency San Francisco Airport, May 19-21.

Learn more  |  Register to attend