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About Innovation@50+

The Innovation@50+TM initiative aims to spark entrepreneurial activity across public and private sectors. Anchored by the AARP social mission – to enhance the quality of life for all as we age – the initiative enlists the expertise of visionary thinkers, entrepreneurs, the investment community, industry and not-for-profits to spur innovation to meet the needs and wants of people over 50.

 

On the ground, the initiative catalyzes research and helps shape a marketplace ethos by promoting core, unifying principles such as "design for all." It stimulates new business models that reflect the broad transformation in how the 50-plus life is being re-imagined. Lastly, the initiative prepares 50-plus people to communicate with, access, engage and thrive in a new "longevity economy."

Innovation@50+
Research & Insights

The Longevity Economy

A powerful new force is changing the face of America. It is composed of 106 million people responsible for at least $7.1 trillion in annual economic activity — a figure that is expected to reach well over $13.5 trillion in real terms by 2032. This is the Longevity Economy, representing the sum of all economic activity serving the needs of Americans over 50, including both the products and services they purchase directly and the further economic activity this spending generates.

 

 

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Have Questions?

If you have questions or would like more information about the Innovation@50+ initiative, contact us.

Innovation@50+
Events

Featured Event

AARP National Event & Expo

AARP Health Innovation@50+ with Health 2.0 will host Health Interactive@50+, a half day program during the Ideas@50+ National Event and Expo in San Diego,Sept. 4-6.

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TEDMed 2014: Unlocking Imagination

AARP Innovation@50+ is proud to be a sponsor and the streaming partner for the event occurring simultaneously in Washington, D.C., and San Francisco, Sept. 10-12. Meet members of the AARP Thought Leadership team at both the East Coast and West Coast locations.

Learn more  |  Apply to attend

3rd Annual Healthcare IT Conference

Jody Holtzman, SVP of AARP Thought Leadership, will moderate a panel, “Tools to Stay Healthy for Young, Aging and Recovering Patients: From ‘Quantify-Self’ to Remote Monitoring,” at the conference in New York, Sept. 16.

Health 2.0 8th Annual Fall Conference

Join members of the AARP Innovation@50+ team at the conference that brings together the best and brightest speakers, newest product demos and top networking opportunities for a unique event in health care technology in Santa Clara, Calif., Sept. 21-24.

Learn more and purchase tickets

MedCityNews Engage

Meet members of the AARP Innovation@50+ team at the event Sept. 30–Oct. 1 in Washington, D.C., where innovative thinking from payers, providers, policymakers, health IT and beyond will highlight best-in-class approaches to one of the biggest challenges in health care: patient engagement.

Learn more  |  Register to attend

Technology
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