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About Innovation@50+

The Innovation@50+TM initiative aims to spark entrepreneurial activity across public and private sectors. Anchored by the AARP social mission – to enhance the quality of life for all as we age – the initiative enlists the expertise of visionary thinkers, entrepreneurs, the investment community, industry and not-for-profits to spur innovation to meet the needs and wants of people over 50.

 

On the ground, the initiative catalyzes research and helps shape a marketplace ethos by promoting core, unifying principles such as "design for all." It stimulates new business models that reflect the broad transformation in how the 50-plus life is being re-imagined. Lastly, the initiative prepares 50-plus people to communicate with, access, engage and thrive in a new "longevity economy."

Innovation@50+
Research & Insights

Health Innovation Frontiers

Updated in 2014 with new revenue and market forecasts as well as ground breaking market landscapes, research into untapped market opportunities for the 50-plus finds that it is an opportunity that could, within five years, generate $30 billion in additional revenues for entrepreneurs and investors while having a significant impact on the lives of 100 million people.

 

 

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Have Questions?

If you have questions or would like more information about the Innovation@50+ initiative, contact us.

Innovation@50+
Events

Featured Event

Health Innovation@50+ LivePitch

The 4th AARP Health Innovation@50+ LivePitch will be held as part of the AARP Life@50+ National Event & Expo, Thursday, May 14, at the Miami Beach Convention Center. This is the premier showcase featuring the most exciting start-up companies in the 50-plus health technology and innovation sector.

Learn more | Register to attend


HIMSS15

The AARP Innovation@50+ team will be at the conference in Chicago, April 12-16. It will include more than 300 education programs, feature keynotes, thought leader sessions, round-table discussions and e-sessions, plus preconference symposia and workshops.

Learn more  |  Register to attend

National Association of Broadcasters Conference

Meet the Innovation@50+ team at the NABShow in Las Vegas, April 13-16. Representatives of every sector of the industry will be converging to indulge in hands-on experiences with emerging technologies and the latest innovations.

Learn more  |  Register to attend

Milken Institute Global Conference

The Innovation@50+ team will attend this member-only conference in Los Angeles, April 26-29, to explore solutions to today's most pressing challenges in financial markets, industry sectors, health, government and education.

Learn more  |  Apply to attend

Health Evolution Summit

AARP Innovation@50+ is proud to be a sponsor of the summit in Dana Point, Calif., April 29 to May 1. More than 500 of the most prominent business leaders from across health care services, IT and life science sectors will discuss critical issues facing the health industry today.

Learn more  |  Apply to attend