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About Innovation@50+

The Innovation@50+TM initiative aims to spark entrepreneurial activity across public and private sectors. Anchored by the AARP social mission – to enhance the quality of life for all as we age – the initiative enlists the expertise of visionary thinkers, entrepreneurs, the investment community, industry and not-for-profits to spur innovation to meet the needs and wants of people over 50.

 

On the ground, the initiative catalyzes research and helps shape a marketplace ethos by promoting core, unifying principles such as "design for all." It stimulates new business models that reflect the broad transformation in how the 50-plus life is being re-imagined. Lastly, the initiative prepares 50-plus people to communicate with, access, engage and thrive in a new "longevity economy."

Innovation@50+
Spotlight

AARP Innovation@50+ New Project Catalyst Logo

Driving Innovation Through Experimentation

Project Catalyst fills a gap in the market by putting the 50-plus consumer at the center of innovation.

 

Learn more about Project Catalyst »

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See Me, Hear Me

Innovation@50+ presents “See Me, Hear Me,” a continuing series examining whether major players in the consumer electronics industry are meeting the needs of boomers and seniors.

Innovation@50+
Research & Insights

Health Innovation Frontiers

Updated in 2014 with new revenue and market forecasts as well as ground breaking market landscapes, research into untapped market opportunities for the 50-plus finds that it is an opportunity that could, within five years, generate $30 billion in additional revenues for entrepreneurs and investors while having a significant impact on the lives of 100 million people.

 

 

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Have Questions?

If you have questions or would like more information about the Innovation@50+ initiative, contact us.

Innovation@50+
Events

Health Datapalooza 2015

Join members of the Innovation@50+ team at the event in Washington, D.C., May 31–June 3, and meet the companies, start-ups, academics, government agencies and individuals with the newest, most innovative and most effective uses of health data to improve patient outcomes.

Learn more  |  Register to attend

Digital Health Summer Summit

The AARP Innovation@50+ team will be at the summit in San Francisco, June 18-19, where the latest digital health innovations from the industry’s most brilliant thinkers and doers will be showcased, exploring the most pressing questions facing the industry.

Learn more  |  Register to attend

Silicon Valley Boomer Venture Summit and Business Plan Competition

Meet the Innovation@50+ team at the summit in Santa Clara, Calif., June 24, along with entrepreneurs, leaders in the field of aging and the venture community in a unique forum to explore, share and design products and services that will dominate the boomer market in coming years.
Learn more | Register to attend

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