The Innovation@50+TM initiative aims to spark entrepreneurial activity across public and private sectors. Anchored by the AARP social mission – to enhance the quality of life for all as we age – the initiative enlists the expertise of visionary thinkers, entrepreneurs, the investment community, industry and not-for-profits to spur innovation to meet the needs and wants of people over 50.
On the ground, the initiative catalyzes research and helps shape a marketplace ethos by promoting core, unifying principles such as "design for all." It stimulates new business models that reflect the broad transformation in how the 50-plus life is being re-imagined. Lastly, the initiative prepares 50-plus people to communicate with, access, engage and thrive in a new "longevity economy."
Project Catalyst fills a gap in the market by putting the 50-plus consumer at the center of innovation.
Innovation@50+ presents “See Me, Hear Me,” a continuing series examining whether major players in the consumer electronics industry are meeting the needs of boomers and seniors.
By 2015, more than 1.6 billion people in the world were part of the 50-plus cohort. By 2050, this number is projected to nearly double to about 3.2 billion people. Throughout the world, the growth of this age group is having a transformative impact, economically and socially. The U.S. alone is home to 111 million in the 50-plus cohort; they represent
a powerful force that is driving economic growth
and value. This is the Longevity Economy, representing the sum of all economic activity driven by the needs of Americans age 50 and older, and includes both products and services they purchase directly and the further economic activity this spending generates.
- The Longevity Economy: A Snapshot (PDF)
- The Longevity Economy: How People Over 50 Are Driving Economic and Social Value in the U.S. (PDF)
Bringing together 40,000+ health IT professionals, clinicians, executives and vendors from around the world, this industry-leading conference offers exceptional education, world-class speakers, cutting-edge health IT products and powerful networking opportunities in Orlando, Feb. 19-23.
The event in Austin, Texas, March 10-14, focuses on innovations that build and support the ecosystem of patients, providers, payers, policy makers, designers, entrepreneurs and investors to improve outcomes in health and health care.
The Startup Village track in Austin, Texas, March 10-16, brings together startups, entrepreneurs, investors and innovative tastemakers on topics that range from B2B, B2C, bootstrapping, business strategy, the future of money, startups and anything in-between.