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About Innovation@50+

The Innovation@50+TM initiative aims to spark entrepreneurial activity across public and private sectors. Anchored by the AARP social mission – to enhance the quality of life for all as we age – the initiative enlists the expertise of visionary thinkers, entrepreneurs, the investment community, industry and not-for-profits to spur innovation to meet the needs and wants of people over 50.

 

On the ground, the initiative catalyzes research and helps shape a marketplace ethos by promoting core, unifying principles such as "design for all." It stimulates new business models that reflect the broad transformation in how the 50-plus life is being re-imagined. Lastly, the initiative prepares 50-plus people to communicate with, access, engage and thrive in a new "longevity economy."

Innovation@50+
Spotlight

AARP Innovation@50+ New Project Catalyst Logo

Driving Innovation Through Experimentation

Project Catalyst fills a gap in the market by putting the 50-plus consumer at the center of innovation.

 

Learn more about Project Catalyst »

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See Me, Hear Me

Innovation@50+ presents “See Me, Hear Me,” a continuing series examining whether major players in the consumer electronics industry are meeting the needs of boomers and seniors.

Project Catalyst
Research Studies

Activity and Sleep Trackers

Roughly 1 in 10 Americans own an activity or sleep tracker. But do older consumers see these devices as valuable in their quest to improve their health and manage chronic conditions? AARP’s Project Catalyst and the Georgia Technology Research Institute’s HomeLab examined this question – and the market opportunity – by conducting a real-world study. Participants 50-plus used these devices in their daily activities for six weeks and shared their experiences, observations, frustrations and recommendations for product improvements.
Learn more »

 

 

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Have Questions?

If you have questions or would like more information about the Innovation@50+ initiative, contact us.

Innovation@50+
Events

MedCity Converge

Meet members of the AARP Innovation@50+ team at the event in Philadelphia, Sept. 1-2. Leaders
from the health care industry join with private and public sector leaders, investors and other key stakeholders to see the latest innovations and create actionable intelligence on where the innovation opportunities are right now.

Learn more  |  Register to attend

RockHealth Health Innovation Summit

AARP Innovation@50+ is proud to be sponsoring the summit in San Francisco, Sept. 29-30. We will host a lunch table discussion and moderate a session. Connect with new strategic partners, investors, potential new hires and up-and-coming entrepreneurs through interactive industry discussion and care provider feedback.

Learn more and register to attend

MedCity Engage

Join the AARP Innovation@50+ team at the event in Bethesda, Md., Sept. 30-Oct. 1, where the health care industry’s brightest minds and leading organizations will discuss best-in-class approaches to advance patient engagement and health care delivery.

Learn more  |  Register to attend

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