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Welcome

The Innovation@50+TM initiative aims to spark entrepreneurial activity across public and private sectors. Anchored by the AARP social mission – to enhance the quality of life for all as we age – the initiative enlists the expertise of visionary thinkers, entrepreneurs, the investment community, industry and not-for-profits to spur innovation to meet the needs and wants of people over 50. Learn more »

Innovation@50+
Spotlight

AARP Innovation@50+ New Project Catalyst Logo

Driving Innovation Through Experimentation

Project Catalyst fills a gap in the market by putting the 50-plus consumer at the center of innovation.

 

Learn more about Project Catalyst »

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See Me, Hear Me

Innovation@50+ presents “See Me, Hear Me,” a continuing series examining whether major players in the consumer electronics industry are meeting the needs of boomers and seniors.

Innovation@50+
Research & Insights

The Longevity Economy

By 2015, more than 1.6 billion people in the world were part of the 50-plus cohort. By 2050, this number is projected to nearly double to about 3.2 billion people. Throughout the world, the growth of this age group is having a transformative impact, economically and socially. The U.S. alone is home to 111 million in the 50-plus cohort; they represent
a powerful force that is driving economic growth
and value. This is the Longevity Economy, representing the sum of all economic activity driven by the needs of Americans age 50 and older, and includes both products and services they purchase directly and the further economic activity this spending generates.  

 

 

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Have Questions?

If you have questions or would like more information about the Innovation@50+ initiative, contact us.

Innovation@50+
Events

Featured Event

Innovation@50+ LivePitch & Expo

AARP Innovation@50+ hosts this two-day pitch competition for emerging startups in the caregiving technology and financial technology sectors in Mountain View, Calif., April 12-13, including keynotes, featured speakers and panels of thought leaders from around the globe focusing on innovation for the 50-plus market.

Learn more  |  Register to attend


Health Evolution Summit

AARP Innovation@50+ is proud to sponsor the summit in Laguna Niguel, Calif., April 5-7, where health care industry providers, payers, innovators, policymakers and investors gather in an invitation- only environment designed to power intimate, candid discussions to advance thinking and
durable solutions.

Learn more  |  Apply to participate

FinovateSpring 2017

Anyone with an interest or stake in the future of banking and financial technology should come to the event in San Jose, Calif., April 26-27.  AARP Innovation@50+ is proud to be an event sponsor.

Learn more  |  Register to attend

Health Datapolooza

The Datapalooza will engage patient and consumer voices and bring national and international leaders from the C-levels of business and government together in Washington, D.C., April 27-28, for discussions that improve health and health care, and drive market value.

Learn more  |  Register to attend

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