The Innovation@50+TM initiative aims to spark entrepreneurial activity across public and private sectors. Anchored by the AARP social mission – to enhance the quality of life for all as we age – the initiative enlists the expertise of visionary thinkers, entrepreneurs, the investment community, industry and not-for-profits to spur innovation to meet the needs and wants of people over 50. Learn more »
Project Catalyst fills a gap in the market by putting the 50-plus consumer at the center of innovation.
Innovation@50+ presents “See Me, Hear Me,” a continuing series examining whether major players in the consumer electronics industry are meeting the needs of boomers and seniors.
By 2015, more than 1.6 billion people in the world were part of the 50-plus cohort. By 2050, this number is projected to nearly double to about 3.2 billion people. Throughout the world, the growth of this age group is having a transformative impact, economically and socially. The U.S. alone is home to 111 million in the 50-plus cohort; they represent
a powerful force that is driving economic growth
and value. This is the Longevity Economy, representing the sum of all economic activity driven by the needs of Americans age 50 and older, and includes both products and services they purchase directly and the further economic activity this spending generates.
- The Longevity Economy: A Snapshot (PDF)
- The Longevity Economy: How People Over 50 Are Driving Economic and Social Value in the U.S. (PDF)
Join us at the conference in National Harbor, Md., Dec. 11-14, to experience the new immersive exhibits aligning with this year’s event theme: personal connected health for all.
AARP Innovation@50+ is proud to be a sponsor of the summit at CES in Las Vegas, Jan. 5-11, where Jody Holtzman, senior vice president of AARP 50+ Market Stimulation, will present findings on the Longevity Economy and Caregiver Innovation Frontiers reports.
AARP Innovation@50+ is proud to be an event partner of the festival in San Francisco, Jan. 9-10, bringing together more than 2,000 of the world’s most inspiring entrepreneurs, health care leaders, scientists, investors and health transformers from around the world.