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Welcome

The Innovation@50+TM initiative aims to spark entrepreneurial activity across public and private sectors. Anchored by the AARP social mission – to enhance the quality of life for all as we age – the initiative enlists the expertise of visionary thinkers, entrepreneurs, the investment community, industry and not-for-profits to spur innovation to meet the needs and wants of people over 50. Learn more »

Innovation@50+
Research & Insights

Health Innovation Frontiers

Updated in 2014 with new revenue and market forecasts as well as ground breaking market landscapes, research into untapped market opportunities for the 50-plus finds that it is an opportunity that could, within five years, generate $30 billion in additional revenues for entrepreneurs and investors while having a significant impact on the lives of 100 million people.

 

 

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Have Questions?

If you have questions or would like more information about the Innovation@50+ initiative, contact us.

Innovation@50+
Events

Rock Health CEO Summit

Join members of the AARP Innovation@50+ team Feb. 4 at the invitation-only summit in San Francisco, where modern digital health leaders will meet to understand how to capitalize on the new market dynamics and learn best practices for succeeding in a rapidly evolving environment.

Learn more

Corporate Venturing & Innovation Partnering Conference

Jody Holtzman, senior vice president of AARP Thought Leadership, will be at the conference in Newport Beach, Calif., Feb. 10-11. The conference offers corporate investors and business development executives the unique peer-to-peer opportunity to learn about cutting-edge strategies.

Learn more  |  Register to attend

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