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Welcome

The Innovation@50+TM initiative aims to spark entrepreneurial activity across public and private sectors. Anchored by the AARP social mission – to enhance the quality of life for all as we age – the initiative enlists the expertise of visionary thinkers, entrepreneurs, the investment community, industry and not-for-profits to spur innovation to meet the needs and wants of people over 50. Learn more »

Innovation@50+
Spotlight

AARP Innovation@50+ New Project Catalyst Logo

Driving Innovation Through Experimentation

Project Catalyst fills a gap in the market by putting the 50-plus consumer at the center of innovation.

 

Learn more about Project Catalyst »

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See Me, Hear Me

Innovation@50+ presents “See Me, Hear Me,” a continuing series examining whether major players in the consumer electronics industry are meeting the needs of boomers and seniors.

Innovation@50+
Research & Insights

Health Innovation Frontiers

Updated in 2014 with new revenue and market forecasts as well as ground breaking market landscapes, research into untapped market opportunities for the 50-plus finds that it is an opportunity that could, within five years, generate $30 billion in additional revenues for entrepreneurs and investors while having a significant impact on the lives of 100 million people.

 

 

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Content presented here is in Adobe PDF format. Get the free Acrobat Reader to view these files.

 

Have Questions?

If you have questions or would like more information about the Innovation@50+ initiative, contact us.

Innovation@50+
Events

Digital Health Summer Summit

The AARP Innovation@50+ team will be at the summit in San Francisco, June 18-19, where the latest digital health innovations from the industry’s most brilliant thinkers and doers will be showcased, exploring the most pressing questions facing the industry.

Learn more  |  Register to attend

Silicon Valley Boomer Venture Summit and Business Plan Competition

Meet the Innovation@50+ team at the summit in Santa Clara, Calif., June 24, along with entrepreneurs, leaders in the field of aging and the venture community in a unique forum to explore, share and design products and services that will dominate the boomer market in coming years.
Learn more | Register to attend

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