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Welcome

The Innovation@50+TM initiative aims to spark entrepreneurial activity across public and private sectors. Anchored by the AARP social mission – to enhance the quality of life for all as we age – the initiative enlists the expertise of visionary thinkers, entrepreneurs, the investment community, industry and not-for-profits to spur innovation to meet the needs and wants of people over 50. Learn more »

Innovation@50+
Spotlight

AARP Innovation@50+ New Project Catalyst Logo

Driving Innovation Through Experimentation

Project Catalyst fills a gap in the market by putting the 50-plus consumer at the center of innovation.

 

Learn more about Project Catalyst »

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See Me, Hear Me

Innovation@50+ presents “See Me, Hear Me,” a continuing series examining whether major players in the consumer electronics industry are meeting the needs of boomers and seniors.

Innovation@50+
Research & Insights

Caregiving Innovation Frontiers


Can 40 million caregivers count on you?

Where can I find reliable help with meals and medications? What does this bill mean, and will my insurance cover it? And how can I help Mom and Dad stay safe and healthy? As people live longer lives, questions like these touch us all. According to the 2015 report “Caregiving in the U.S.,” an AARP and National Alliance for Caregiving study, nearly 40 million Americans in 2014 were providing unpaid care to people who are older, disabled, or otherwise in need of assistance. Learn more in the full report:

 

 

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Have Questions?

If you have questions or would like more information about the Innovation@50+ initiative, contact us.

Innovation@50+
Events

Imagine Solutions Conference

Meet members of the AARP Innovation@50+ team at the conference in Naples, Fla., Feb. 22. With a global perspective, national focus and ability to implement at a local level, the conference links learning with leadership.

Learn more  |  Purchase tickets

HIMSS16 Conference & Exhibition

HIMSS16 is the place to network and connect with thousands of industry leaders and other health IT professionals. Members of the AARP Innovation@50+ team will be at the conference in Las Vegas, Feb. 29 – March 3.

Learn more  |  Register to attend

1776 Challenge Cup Regional: New York

The Challenge Cup is a worldwide tournament for the most promising, world-changing startups to win cash prizes, make international connections and share their vision on a global stage. AARP Innovation@50+ will sponsor the Caregiving track at the event in New York City, March 4.

Learn more  |  Register to attend

South by Southwest Interactive

SXSW Interactive is a true incubator of cutting-edge technologies and creativity – it’s the place to preview the technology of tomorrow. Jeff Makowka, director, AARP Thought Leadership, will speak, and Jody Holtzman, senior vice president of AARP Thought Leadership, will judge a startup competition at the event in Austin, Texas, March 11-15.

Learn more  |  Register to attend

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