The Innovation@50+TM initiative aims to spark entrepreneurial activity across public and private sectors. Anchored by the AARP social mission – to enhance the quality of life for all as we age – the initiative enlists the expertise of visionary thinkers, entrepreneurs, the investment community, industry and not-for-profits to spur innovation to meet the needs and wants of people over 50. Learn more »


AARP Innovation@50+ New Project Catalyst Logo

Driving Innovation Through Experimentation

Project Catalyst fills a gap in the market by putting the 50-plus consumer at the center of innovation.


Learn more about Project Catalyst »



See Me, Hear Me

Innovation@50+ presents “See Me, Hear Me,” a continuing series examining whether major players in the consumer electronics industry are meeting the needs of boomers and seniors.

Research & Insights

The Longevity Economy

By 2015, more than 1.6 billion people in the world were part of the 50-plus cohort. By 2050, this number is projected to nearly double to about 3.2 billion people. Throughout the world, the growth of this age group is having a transformative impact, economically and socially. The U.S. alone is home to 111 million in the 50-plus cohort; they represent
a powerful force that is driving economic growth
and value. This is the Longevity Economy, representing the sum of all economic activity driven by the needs of Americans age 50 and older, and includes both products and services they purchase directly and the further economic activity this spending generates.  





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Have Questions?

If you have questions or would like more information about the Innovation@50+ initiative, contact us.


Exponential Medicine 2016

Meet Jody Holtzman, senior vice president of AARP 50+ Market Stimulation, at the conference in San Diego, Oct. 8-11, along with world-class faculty, innovators and organizations from across the biomedical and technology spectrum gathered to explore and leverage the convergence of fast-moving technologies in health and medicine.

Learn more  |  Apply to attend

Louisville Innovation Summit

AARP Innovation@50+ is proud to be a gold sponsor of the summit in Louisville, Ky., Oct. 9-11, where 500 health care executives and technology entrepreneurs provide insight, share expertise
and explore new avenues to create the future of aging care.

Learn more  |  Register to attend

Aging2.0 Optimize

This year, Aging2.0 is combining the Global Innovation Summit and AgeTech Expo into a single, can't-miss event in San Francisco, Oct. 12-14. Optimize will feature captivating keynotes, unparalleled networking opportunities, valuable market insights and a one-of-a-kind Experience Zone.

Learn more  |  Register to attend


AARP Innovation@50+ is proud to be a gold sponsor of the event in San Diego, Oct. 18-19. This executive-level event features innovative thinking from health systems, insurers, health IT, patients and beyond to highlight best-in-class approaches to one of the biggest challenges in health care: patient engagement.

Learn more  |  Register to attend

Connected Health Symposium 2016

Jo Ann Jenkins, AARP CEO, and Jody Holtzman, senior vice president of AARP 50+ Market Stimulation, will speak at the symposium in Boston, Oct. 20-21, where health, technology, research, human behavior and public policy intersect.

Learn more  |  Register to attend

Money 20/20

Join members of the AARP Innovation@50+ team at the world’s largest payments and financial services innovation event in Las Vegas, Oct. 23-26.

Learn more  |  Register to attend