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Welcome

The Innovation@50+TM initiative aims to spark entrepreneurial activity across public and private sectors. Anchored by the AARP social mission – to enhance the quality of life for all as we age – the initiative enlists the expertise of visionary thinkers, entrepreneurs, the investment community, industry and not-for-profits to spur innovation to meet the needs and wants of people over 50. Learn more »

Innovation@50+
Spotlight

AARP Innovation@50+ New Project Catalyst Logo

Driving Innovation Through Experimentation

Project Catalyst fills a gap in the market by putting the 50-plus consumer at the center of innovation.

 

Learn more about Project Catalyst »

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See Me, Hear Me

Innovation@50+ presents “See Me, Hear Me,” a continuing series examining whether major players in the consumer electronics industry are meeting the needs of boomers and seniors.

Innovation@50+
Research & Insights

The Longevity Economy

By 2015, more than 1.6 billion people in the world were part of the 50-plus cohort. By 2050, this number is projected to nearly double to about 3.2 billion people. Throughout the world, the growth of this age group is having a transformative impact, economically and socially. The U.S. alone is home to 111 million in the 50-plus cohort; they represent
a powerful force that is driving economic growth
and value. This is the Longevity Economy, representing the sum of all economic activity driven by the needs of Americans age 50 and older, and includes both products and services they purchase directly and the further economic activity this spending generates.  

 

 

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Have Questions?

If you have questions or would like more information about the Innovation@50+ initiative, contact us.

Innovation@50+
Events

Featured Event

Innovation@50+ LivePitch & Expo

AARP Innovation@50+ hosts this two-day pitch competition for emerging startups in the caregiving technology and financial technology sectors in Mountain View, Calif., April 12-13, including keynotes, featured speakers and panels of thought leaders from around the globe focusing on innovation for the 50-plus market.

Learn more  |  Register to attend


SXSW Health

The event in Austin, Texas, March 10-14, focuses on innovations that build and support the ecosystem of patients, providers, payers, policy makers, designers, entrepreneurs and investors to improve outcomes in health and health care.

Learn more  |  Register to attend

SXSW Startup Village

The Startup Village track in Austin, Texas, March 10-16, brings together startups, entrepreneurs, investors and innovative tastemakers on topics that range from B2B, B2C, bootstrapping, business strategy, the future of money, startups and anything in-between.

Learn more  |  Register to attend

Annual Conference of the American Society on Aging

The conference offers hundreds of educational sessions, an exhibit hall featuring the latest products and services for older adults and those who serve them, and networking events each day in Chicago, March 20-24.

Learn more  |  Register to attend

What’s Next Boomer Business Summit

AARP Innovation@50+ is proud to be a platinum sponsor of the summit in Chicago, March 23, where industry leaders and boomer marketing experts converge. Join our team as we participate in panels and host events throughout the summit.

Learn more and register to attend

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