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The Innovation@50+TM initiative aims to spark entrepreneurial activity across public and private sectors. Anchored by the AARP social mission – to enhance the quality of life for all as we age – the initiative enlists the expertise of visionary thinkers, entrepreneurs, the investment community, industry and not-for-profits to spur innovation to meet the needs and wants of people over 50. Learn more »


AARP Innovation@50+ New Project Catalyst Logo

Driving Innovation Through Experimentation

Project Catalyst fills a gap in the market by putting the 50-plus consumer at the center of innovation.


Learn more about Project Catalyst »



See Me, Hear Me

Innovation@50+ presents “See Me, Hear Me,” a continuing series examining whether major players in the consumer electronics industry are meeting the needs of boomers and seniors.

Research & Insights

The Longevity Economy

By 2015, more than 1.6 billion people in the world were part of the 50-plus cohort. By 2050, this number is projected to nearly double to about 3.2 billion people. Throughout the world, the growth of this age group is having a transformative impact, economically and socially. The U.S. alone is home to 111 million in the 50-plus cohort; they represent
a powerful force that is driving economic growth
and value. This is the Longevity Economy, representing the sum of all economic activity driven by the needs of Americans age 50 and older, and includes both products and services they purchase directly and the further economic activity this spending generates.  





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Have Questions?

If you have questions or would like more information about the Innovation@50+ initiative, contact us.


HITLAB Innovators Summit

The summit in New York, Nov. 2–Dec. 1, offers a series of carefully curated talks, panels and collaboration opportunities to engage the most creative minds in health and technology.

Learn more  |  Register to attend


AARP Innovation@50+ is proud to be an innovation partner for the event in Palm Springs, Calif., Nov. 30–Dec. 2, embracing the question, “What if?” and inspiring important conversation focused on shaping a healthier world.

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Connected Health Conference

Join us at the conference in National Harbor, Md., Dec. 11-14, to experience the new immersive exhibits aligning with this year’s event theme: personal connected health for all.

Learn more  |  Register to attend