Welcome

The Innovation@50+TM initiative aims to spark entrepreneurial activity across public and private sectors. Anchored by the AARP social mission – to enhance the quality of life for all as we age – the initiative enlists the expertise of visionary thinkers, entrepreneurs, the investment community, industry and not-for-profits to spur innovation to meet the needs and wants of people over 50. Learn more »

Innovation@50+
Spotlight

AARP Innovation@50+ New Project Catalyst Logo

Driving Innovation Through Experimentation

Project Catalyst fills a gap in the market by putting the 50-plus consumer at the center of innovation.

 

Learn more about Project Catalyst »

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See Me, Hear Me

Innovation@50+ presents “See Me, Hear Me,” a continuing series examining whether major players in the consumer electronics industry are meeting the needs of boomers and seniors.

Innovation@50+
Research & Insights

Health Innovation Frontiers

2016 is the year the Longevity Economy spreads its wings. Market disruptions are happening at an astonishing pace. Revenues are steadily shifting away from traditional players. So what’s in store for 2016? Expect an increase in innovation-fueled solutions and an ongoing transformation of care through 2020.

 

 

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Have Questions?

If you have questions or would like more information about the Innovation@50+ initiative, contact us.

Innovation@50+
Events

Parks Associates Connected Health Summit

Meet Jeff Makowka, AARP market innovation director, at the summit in San Diego, Aug. 30-
Sept. 1. The event provides industry players with in-depth analysis of the implications of the connected health care revolution — and the resulting consumerization of health care — for multiple industries.

Learn more  | Register to attend

FINOVATE Fall 2016

People with an interest or stake in the future of banking and financial technology should consider the event in New York City, Sept. 8-9, where they will have the opportunity to view in-depth demos from cutting-edge start-ups and leading established companies.

Learn more  | Register to attend

Health 2.0 10th Annual Fall Conference

Join the AARP Innovation@50+ team and more than 1,500 health technology peers at the conference, Sept. 25-28, in Santa Clara, Calif. This year’s event will feature more live product demos, speakers, company launches, breakout sessions and more.

Learn more  | Register to attend

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