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Welcome

The Innovation@50+TM initiative aims to spark entrepreneurial activity across public and private sectors. Anchored by the AARP social mission – to enhance the quality of life for all as we age – the initiative enlists the expertise of visionary thinkers, entrepreneurs, the investment community, industry and not-for-profits to spur innovation to meet the needs and wants of people over 50. Learn more »

Innovation@50+
Spotlight

AARP Innovation@50+ New Project Catalyst Logo

Driving Innovation Through Experimentation

Project Catalyst fills a gap in the market by putting the 50-plus consumer at the center of innovation.

 

Learn more about Project Catalyst »

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See Me, Hear Me

Innovation@50+ presents “See Me, Hear Me,” a continuing series examining whether major players in the consumer electronics industry are meeting the needs of boomers and seniors.

Innovation@50+
Research & Insights

Caregivers & Technology

Project Catalyst, in collaboration with HITLAB, issued findings from research among America’s 40 million unpaid family caregivers. The caregivers indicated they want and need technology to deal with prescription management, home safety and health assessment. Learn more in the full report:

 

 

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Have Questions?

If you have questions or would like more information about the Innovation@50+ initiative, contact us.

Innovation@50+
Events

Finovate Spring 2016

Finovate conferences showcase cutting-edge banking and financial technology in a unique demo-only format. See only the best handpicked technologies in San Jose, Calif., May 10-11.

Learn more  |  Register to attend

Aging 2.0 Global Innovation Summit

This year’s summit in San Francisco, May 18-19, is an invitation-only C-level conference that brings together a select group of senior care executives, consumer technology leaders, investors and top entrepreneurs from around the world to discuss emerging trends and new care models.

Learn more

Connections: Connected Home Summit

Connections focuses on innovative technology and business solutions for the connected consumer. See presentations from leading analysts and visionary sessions featuring executives in the connected entertainment and digital home technology industries at the summit in Burlingame, Calif., May 24-26.

Learn more  |  Register to attend

Digital Health Summer Summit

Jody Holtzman, senior vice president of AARP 50+ Market Stimulation, will speak at the summit, which takes a deep dive into the elements of a successful digital health venture and showcases the latest digital health innovations from industry leaders. The summit will be in San Francisco, June 6-8.

Learn more  |  Register to attend

1776 Challenge Cup Global Finals & Festival

Meet Jeff Makowka, AARP Market Innovation director, at the conference in Washington, D.C., June 7-10, where attendees will have opportunities to connect with startups and industry leaders, research potential ventures, learn from a diversity of insights and expertise, and check out the most promising startups as they compete.

Learn more  |  Register to attend

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