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The Innovation@50+TM initiative aims to spark entrepreneurial activity across public and private sectors. Anchored by the AARP social mission – to enhance the quality of life for all as we age – the initiative enlists the expertise of visionary thinkers, entrepreneurs, the investment community, industry and not-for-profits to spur innovation to meet the needs and wants of people over 50. Learn more »


AARP Innovation@50+ New Project Catalyst Logo

Driving Innovation Through Experimentation

Project Catalyst fills a gap in the market by putting the 50-plus consumer at the center of innovation.


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See Me, Hear Me

Innovation@50+ presents “See Me, Hear Me,” a continuing series examining whether major players in the consumer electronics industry are meeting the needs of boomers and seniors.

Project Catalyst
Research Studies

Activity and Sleep Trackers

Roughly 1 in 10 Americans own an activity or sleep tracker. But do older consumers see these devices as valuable in their quest to improve their health and manage chronic conditions? AARP’s Project Catalyst and the Georgia Technology Research Institute’s HomeLab examined this question – and the market opportunity – by conducting a real-world study. Participants 50-plus used these devices in their daily activities for six weeks and shared their experiences, observations, frustrations and recommendations for product improvements.
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Have Questions?

If you have questions or would like more information about the Innovation@50+ initiative, contact us.


Louisville Innovation Summit

Jody Holtzman, senior vice president of AARP Thought Leadership, will be at the summit in Louisville, Ky., Oct. 14-15. Join 500 health care executives and technology entrepreneurs as they provide insight, share expertise and explore new avenues to create the future of aging care.

Learn more  |  Register to attend

mHealth Summit 2015

Meet members of the AARP Innovation@50+ team at the summit in Washington, D.C., Nov. 8-11, and learn about innovations that promise to engage and connect patients and providers — anytime, anywhere.

Learn more  |  Register to attend