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The Innovation@50+TM initiative aims to spark entrepreneurial activity across public and private sectors. Anchored by the AARP social mission – to enhance the quality of life for all as we age – the initiative enlists the expertise of visionary thinkers, entrepreneurs, the investment community, industry and not-for-profits to spur innovation to meet the needs and wants of people over 50. Learn more »

Research & Insights

The Longevity Economy

A powerful new force is changing the face of America. It is composed of 106 million people responsible for at least $7.1 trillion in annual economic activity — a figure that is expected to reach well over $13.5 trillion in real terms by 2032. This is the Longevity Economy, representing the sum of all economic activity serving the needs of Americans over 50, including both the products and services they purchase directly and the further economic activity this spending generates.



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Have Questions?

If you have questions or would like more information about the Innovation@50+ initiative, contact us.



Featured Event

    Health Innovation@50+ LivePitch

    AARP is proud to present the LivePitch
    competition taking place during Life@50+ in
    Boston, May 9.

    Learn more | Register to attend

Health Innovation Partners Leadership Summit

AARP Innovation@50+ is proud to sponsor the summit being held in Dana Point, Calif., April 30 – May 2.

Learn more  |  Apply to attend

National Venture Capital Association VentureScape

Jody Holtzman, SVP of AARP Thought Leadership, will be speaking during the Emerging Managers Deep Dive at the event being held in San Francisco, May 13-14.  AARP Innovation@50+ is proud to be the Wi-Fi and water station sponsor for VentureScape 2014.

Learn more  |  Register to attend


AARP Innovation@50+ team member Sanjay Khurana will be speaking on design and older users at this revolutionary design and technology conference in Brooklyn, N.Y., May 13-14.

Learn more  |  Register to attend