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Welcome

The Innovation@50+TM initiative aims to spark entrepreneurial activity across public and private sectors. Anchored by the AARP social mission – to enhance the quality of life for all as we age – the initiative enlists the expertise of visionary thinkers, entrepreneurs, the investment community, industry and not-for-profits to spur innovation to meet the needs and wants of people over 50. Learn more »

Innovation@50+
Research & Insights

The Longevity Economy

A powerful new force is changing the face of America. It is composed of 106 million people responsible for at least $7.1 trillion in annual economic activity — a figure that is expected to reach well over $13.5 trillion in real terms by 2032. This is the Longevity Economy, representing the sum of all economic activity serving the needs of Americans over 50, including both the products and services they purchase directly and the further economic activity this spending generates.

 

 

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Have Questions?

If you have questions or would like more information about the Innovation@50+ initiative, contact us.

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Innovation@50+

Innovation@50+
Events

HealthTech Capital Conference

Jody Holtzman, senior vice president of AARP Thought Leadership, will be on hand at the conference in San Mateo, Calif., Oct. 14-15. Engage in practical and in-depth discussions on how emerging and established companies can grow innovative products that enable players to adapt to a fast-changing health care delivery system.

Learn more  |  Register to attend

2014 LeadingAge Hackfest

AARP Innovation@50+ is proud to sponsor the hackfest in Nashville, Tenn., Oct. 18-20. See teams “engage with age” by creating a technology-driven tool aimed at improving the lives of older adults and their families.

Learn more

Healthbeat 2014

Meet members of the AARP Innovation@50+ team at the event in San Francisco, Oct. 27-28. HealthBeat 2014 will examine the many steps in the journey of patients from the data-driven health care generation.

Learn more  |  Register to attend

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