AARP Research

The Longevity Economy: Economic Growth and New Opportunities for Business - Select MSA Analysis

In 2014 AARP’s Thought Leadership team released "The Longevity Economy" report, which described the size and spending power of the 50+. The take away message from this eye-opening research was that businesses and investors would risk substantial financial and other related losses if they ignored the spending power of the 50+ consumer.

State-by-state analysis of the longevity economy for each of the 50 states and the District of Columbia were also completed in 2014, and now in 2015, AARP commissioned Oxford Economics to provide the same data on more local level - select MSA's in select states: Jacksonville, FL; Knoxville, TN; Lincoln, NE; Memphis, TN; Miami, FL; Nashville, TN; Omaha, NE; Sioux Falls SD; Tampa, FL; the Tri-Cities, NE.

  • The longevity economy (LE)in the United States is composed of 106 million people.

  • The LE is responsible for at least $7.1 trillion in annual economic activity.

  • The LE represents 46% of U.S. gross domestic product.

  • The LE represents 69% of the U.S. workforce and 65% of wages and salaries totaling $4.5 trillion.

Key findings include the following:

  • People over 50 contribute to the economy in a positive, outsize proportion to their share of the population.

  • People over 50 also make a significant contribution to local workforce.

  • The typical categories where Longevity Economy spending accounted for the largest share of total consumer spending were health care, utilities, and trade margins & personal transport services.

For more information contact Jennifer Sauer at

Topic Alerts

You can get weekly email alerts on the topics below. Just click “Follow.”

Manage Alerts


Please wait...

progress bar, please wait

Search Research

Enter a keyword below to find answers to your AARP Research questions.

Social Media

Discounts & Benefits

From companies that meet the high standards of service and quality set by AARP.


Member Benefits AT&T Wireless Cell Phone

Members save 10% on the monthly service charge of qualified AT&T wireless plans.

Member Benefit AARP Regal 2

Members pay $9.50 for Regal ePremiere Tickets purchased online.

Walgreens 1 discount membership aarp

Members earn points on select Walgreens-brand health and wellness products.

Member Benefits

Join or renew today! Members receive exclusive member benefits & affect social change.

Rewards for Good

Your Points Balance:

Learn More

Earn points for completing free online activities designed to enrich your life.

Find more ways to earn points

Redeem your points to save on merchandise, travel, and more.

Find more ways to redeem points