Skip to content

Tune into AARP’s Facebook Live Résumé Q&A Wednesday, 4 p.m. EDT | Facebook.com/AARP

 

Poll: Prescription Drug Advertising


Where have you heard or seen prescription drug advertisements?

  18-49 
50+
Direct mailings   6% 10%
E-mail
12%   8%
Internet 22% 14%
Magazines
31% 30%
Newspapers
13% 21%
Outdoor advertising
  7%   8%
Pharmacy
17% 11%
Radio
18% 10%
Television 74% 84%
Other   8%   5%
Have not heard or seen prescription drug advertisements
  8%   5%
Don’t know
  2%   2%
Refused
  1% *



Have you ever asked your doctor for a prescription that you saw advertised?
(asked of respondents who have heard or seen any prescription drug advertisements)


18-49 50+
Yes
11% 9%
No 89% 91%



Did you …
(asked of respondents who have ever asked their doctor for a prescription drug they saw advertised)

  18-49 
50+
Receive a free sample of the advertised medicine
16% 45%
Receive a prescription for the advertised medicine from your physician
49% 29%
Not receive a prescription for the advertised medicine because it wasn’t an appropriate medication for you 28% 24%
Look for other ways to obtain the advertised medicine
  1% *
Don’t know  
  2%   1%
Refused
  5%   2%



Do you think advertised prescription drugs are…?

  18-49 
50+
Usually more expensive than unadvertised drugs to treat the same condition  
56% 49%
Priced about the same as unadvertised drugs to treat the same condition    
25% 25%
Usually less expensive than unadvertised drugs to treat the same condition   
  9%   5%
Don’t know               
  9% 21%
Refused
  1% *



By law, prescription drug advertising must include safety and side effect information. Do you usually read this information?

  18-49
50+
Yes
73% 68%
No  25% 31%
Don’t know
* 1%
Refused
  1% *



Do you find such information…?
(asked of respondents who read the safety and side effect information)

  18-49
50+
Helpful 68% 68%
Confusing
14% 23%
Frightening
15% 15%
Unnecessary
  2%   4%
Don’t know
*   1%

* Percentages less than 0.5

Survey of 1,019 adults age 18 and older conducted by SSRS Sept. 22-26, 2010.

Join the Discussion

0 | Add Yours

Please leave your comment below.

You must be logged in to leave a comment.

Next Article

Read This