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About the Purpose Prize
The Purpose Prize aims to engage millions of boomers in encore careers that combine social impact, personal meaning, and continued income in the second half of life — and produce a windfall of human talent to solve society’s most pressing issues.
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Once a poverty-stricken young immigrant from Mexico, Catalino Tapia won a $100,000 Purpose Prize for creating a foundation, made up of gardeners like himself, that provides college scholarships for low-income students.
Tending the homes of the San Francisco area well-to-do fills Catalino Tapia, 64, with pride. But nothing has made this Mexican immigrant prouder than the day his youngest son, Noel, graduated from the University of California, Berkeley law school in 1999. "I still cry whenever I talk about it," says Tapia, a gardener in Redwood City, California. "I was just pinching myself to be sure it was for real."
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But something even bigger happened that day. Tapia, who emigrated 40 years ago with just a sixth-grade education, started thinking of ways to give other Latino students the same opportunity his son had. Now he has another reason to be proud: Tapia received the 2008 $100,000 Purpose Prize in honor of his work launching the Bay Area Gardener’s Foundation, which gives scholarships to disadvantaged Latino students.
At its conception, after Noel helped his father with the legal documents to launch the foundation, Tapia approached his clients for funding.
"I was afraid to ask them for money at first," says Tapia, who in 2008 also won a Jefferson Award for Public Service, awarded by Carnegie Endowment and the Kennedy School of Government at Harvard University. "What if I got fired?" Surprised to raise $10,000 in two weeks, he recruited other gardeners to ask for donations from clients, local charities, and Latino-owned businesses. Two years ago, the foundation awarded its first grants—$1,500 each—to five students, just enough to help pay for textbooks, housing, transportation, or a computer. Since then, the charity has raised nearly $300,000 and awarded 30 scholarships to both documented and undocumented students. “Nothing should stand in the way of a child getting a good education,” says Tapia.
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