The present study surveyed some 11,741 individuals age 18 and older nationally and in 12 state oversamples. The survey sought to answer the following questions:
- Are there behaviors and life experiences that may increase a person’s risk of becoming a victim of online fraud?
- What proportion of individuals nationally, and in particular target states may be at risk of being victimized by online fraud?
- How concerned are Americans about online fraud and what if any steps are they taking to protect themselves?
Data from this national and multi-state survey of over 11,000 online users also shows that Americans are very concerned about online fraud, yet many avoid taking basic precautions to protect themselves. Key findings include:
- Nearly one in five Americans (19%) who use the internet, or as many as 34.1 million people, engage in at least 7 of the 15 behaviors or experience life events that may put them at increased risk of being victimized by online fraud.
- Two-thirds of Americans (65%) who use the Internet, or as many as 116 million, people received at least one online scam offer in 2013.
- Nearly eight in ten (79%) Americans who use the Internet are concerned about being scammed on the Internet.
The GfK Group (GfK, formerly Knowledge Networks) fielded this survey on behalf of AARP. This Internet-based survey was conducted using sample from GfK’s KnowledgePanel® as well as a supplement panel for some state-specific targets. A total of 11,741 surveys were completed from November 23, 2013 through December 30, 2013. While 8,150 were from KnowledgePanel® (KP), 3,591 were from an off-panel sample to supplement the state oversamples to ensure a minimum of at least 800 completions per state with the exception of South Dakota. The KnowledgePanel® completed 1,539 national sample surveys. For more information, contact Jennifer Sauer at firstname.lastname@example.org.