This internet based survey is part of a larger national study of 11,741 Americans age 18 and older with oversamples in 12 states. This survey finds there are 15 particular behaviors, life experiences, and knowledge attributes that may make a person more vulnerable to online fraud. Data from this survey find:
- One in four (25%), South Dakota adults who access the internet, or as many as 119,995 people, engage in at least 7 of the 15 behaviors or experience life events that may put them at increased risk of being victimized by online fraud.
- Nearly three-quarters (74%) of all South Dakota adults that access the Internet, or as many as 355,187 people, received at least one online fraud offer in 2013.
- Although eighty percent of South Dakota adults surveyed are concerned about being scammed over the Internet, they correctly answered an average of 5.40 out of 10 questions designed to test their knowledge about how to be safe online.
From November 23, 2013 through December 30, 2013, 97 KnowledgePanel® respondents and 426 off-panel respondents in South Dakota completed the survey which resulted in 523 survey completions. This state survey has a completion rate of 82.1 percent. For more information, contact Jennifer Sauer at firstname.lastname@example.org.