This internet based survey is part of a larger national study of 11,741 Americans age 18 and older with oversamples in 12 states. This survey finds there are 15 particular behaviors, life experiences, and knowledge attributes that may make a person more vulnerable to online fraud. Data from this survey find:
- Nearly one-quarter (24%) of Florida adults who access the internet, or as many as 2.7 million people, engage in at least 7 of the 15 behaviors or experience life events that may put them at increased risk of being victimized by online fraud.
- Nearly three-quarters (71%) of all Florida adults that access the Internet, or as many as 8.2 million people, received at least one online fraud offer in 2013.
- Although seventy-nine percent of Florida adults surveyed say they are concerned about being scammed over the Internet, they correctly answered an average of only 5.0 out of 10 questions designed to test their knowledge about how to be safe online.
From November 23, 2013 through December 30, 2013, 926 KnowledgePanel® respondents in Florida completed the survey. This state survey has a completion rate of 51.5 percent a margin of error of 4.5 percent. This state survey has a completion rate of 69.5 percent a margin of error of 5.6 percent. For more information, contact Jennifer Sauer at firstname.lastname@example.org.