This internet based survey is part of a larger national study of 11,741 Americans age 18 and older with oversamples in 12 states. This survey finds there are 15 particular behaviors, life experiences, and knowledge attributes that may make a person more vulnerable to online fraud.
Key findings include:
- Almost one-third (31%) of Arkansas adults who access the internet, or as many as 489,469 people, engage in at least 7 of the 15 behaviors or experience life events that may put them at increased risk of being victimized by online fraud.
- Nearly three-quarters (74%) of all Arkansas adults that access the Internet, or as many as 1.1 million people, received at least one online fraud offer in 2013.
- Although eighty-two percent of Arkansas adult internet users surveyed are concerned about being scammed over the Internet, they correctly answered an average of only 5.17 out of 10 questions designed to test their knowledge about how to be safe online.
From November 23, 2013 through December 30, 2013, 200 KnowledgePanel® respondents and 626 off-panel respondents in Arkansas completed the survey for a total n of 826. This state survey has a completion rate of 62.0 percent a margin of error of 5.7 percent. For more information, contact Jennifer Sauer at email@example.com.