8 Domains of Livability Case Studies

Making a City's Streets Safer and Sociable

When cars are kept away, pedestrians, bicyclists and even dancers can mingle and play

BROWNSVILLE CYCLOBIA, Brownsville, Texas, United States

Bicyclists at the Brownsville CycloBia in Brownsville, Texas

People of all ages gather and ride bicycles along the closed streets of downtown Brownsville, Texas, during a CycloBia in June 2014. — Photo by John Faulk

At least four times a year, miles of streets in downtown Brownsville, Texas, are closed to cars and trucks so residents (and, increasingly, visitors) can gather to bike, walk, jog, dance, socialize and simply have fun.

The recurring city-sponsored event is inspired by the ciclovias — or open streets events — that have long, successful histories in cities including Bogotá, Colombia, and Guadalajara, Mexico.

In Brownsville, a city of 175,000 along the United States-Mexico border, the "CycloBia" (spelled with a "B" for Brownsville) serves two important needs: The first is to improve the collective health of the city's residents, a high proportion of whom are poor, obese and struggling with diabetes. The second is to enhance the city's overall sense of community.

"Our CycloBia gets people off the couch and out and about being active. It stimulates the economy, it's fun and — best of all for the participants — it's free!" explains Rose Gowen, a Brownsville physician and elected city commissioner.

THE DETAILS

The Brownsville CycloBia is organized by the city's Department of Public Health in collaboration with local businesses, service agencies and nonprofits. The city police and traffic departments assist with road closures and security and more than 50 volunteers help before and during the event. "This is truly a city collaboration," says Kendra Stine, wellness manager for the City of Brownsville.

To avoid the summer heat, a few of the CycloBias are held in the evening. (The daytime events typically run from noon to 5 p.m.) Free bike rentals are available for the many residents who do not own bicycles.

Three or four "reclovias," or recreation stations, located along the route offer fun and helpful services ranging from bike repair and refreshments to Zumba sessions, face painting and educational kiosks. 

THE COSTS

The Brownsville CycloBia is a free event that's financed by the city as well as by grants, donations and in-kind services. The main expenses are for advertising, promotional items, logistical support (administrative staff, security, trash collection, traffic management) and rented facilities, such as portable restrooms.

THE RESULTS

The first Brownsville CycloBia was held in the fall of 2012 and welcomed 4,000 people. Since then, each event has attracted more than 10,000 participants.

Before the CycloBia, "many people in Brownsville did not have bicycles or did not know how to ride a bike," says Art Rodriguez, the city's director of public health. "Those who could ride a bicycle mostly did so as a means of transportation, not for enjoyment and physical activity."

Seven out of 10 CycloBia participants surveyed by the city revealed that if they weren't at the CycloBia, they probably would have been involved in a sedentary activity.  (A follow-up survey indicated that 45 percent of returning attendees increased their weekly physical activity as a result of their CycloBia participation.)

Another local benefit, according to Dr. Gowen, is that "downtown merchants and restaurants along the route have seen substantially higher sales receipts on CycloBia days and nights."

Brownsville's CycloBia has paid off in other ways: In 2014, the event helped the city win both the National Civic League All-America City Award and the Robert Wood Johnson Culture of Health Prize.

Published August 2015


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