Joy Behar was a college student when her mother had her first heart attack at 50. "She was so young!" recalls Behar, 68. Her mother survived, but the cohost of ABC’s The View reviewed her family history and grew alarmed: Two grandparents and two uncles had died early of heart attacks.

So Behar teamed up with her daughter, Eve, to lead the Mom’s Second Chance campaign. Together with the nonprofit WomenHeart and Bayer aspirin, the mother-daughter duo are spreading the word that taking aspirin when you feel symptoms of a heart attack — after calling 911 — can save your life. For women the symptoms can often be misleading: nausea, dizziness, and pain, says Eve, 40, a New York City – based artist. The two women are "each other's cheerleaders" when it comes to eating well and exercising, says Eve. And in light of their family history, they keep in their purses the campaign’s "pill tote" key ring, for carrying aspirin in case of an emergency.

Next: Helene Gayle, M.D., Fighting Global Poverty

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