Hubert H. "Skip" Humphrey III, 69, a former Minnesota attorney general, was tapped Wednesday to head the office within the Consumer Financial Protection Bureau that deals with issues affecting older Americans such as investment fraud schemes and bogus reverse mortgage deals.

The consumer bureau was created under the Dodd-Frank financial overhaul law (PDF) with a mission of helping citizens navigate through increasingly tricky financial waters, particularly during a recession.

See also: Understanding the consumer protection agency.

Hubert H. "Skip" Humphrey III will head the Office of Older Americans. — Photo by AARP

Older Americans can become vulnerable to financial fraud and abuse. Many have seen their two biggest assets — homes and long-term financial investments — severely decline in value over the past few years.

Humphrey, in a press conference call with reporters, said older people lose almost $3 billion annually to financial fraud.

"This office presents a unique opportunity to shed light on the hidden epidemic of senior financial abuse and to help seniors in the difficult financial challenges they face," he said.

"For most seniors, our retirement savings — if we have any — and our homes are all we have. If we want to keep a good standard of living and enjoy our retirement years, we need to hang on to these assets … without worrying whether or not the nest egg will be enough."

Humphrey's appointment does not require Senate confirmation. The appointment of the head of the bureau, Richard Cordray, has been snarled in a Senate confirmation battle related to Republican senators' dismay with the new regulatory law.

The confirmation fight has little to do with Cordray, but is mostly over the issue of the sweeping powers the law grants to the agency. Forty-four Republican senators have signed a document saying they will stop Cordray's nomination from going forward unless changes are made in the law.

Meanwhile, Humphrey said, the work of his Office of Older Americans will go on. He said that while getting a bureau director in place would help and would give the overall organization the independence it needs, "we have a lot of work to do right now, and we can take it on at this point."

'The power of peers'

Humphrey said part of that work will involve research on scams and interviewing older people to find out what kinds of difficulties they have had in the past. He also urged those who have been scammed to speak out — loudly.

"I learned at AARP about the power of peers — we learn best from each other," said Humphrey, a former member of the AARP board of directors who resigned to take the consumer job.

"The more we speak out, the more we learn from each other," he said. "In my years as attorney general, I learned if you have tough enforcement and regulations, which are essential, you really also need well-educated folks so they can make decisions by themselves — to be able to say no when you are being pressured."

Next: Humphrey is a "stellar choice." >>