The Best Super Bowl Commercials of 2024

Now that the big game is over, we can discuss the evening’s real winners: the star-studded ads from the Super Bowl that made the biggest splash. Was it a memorable crop of commercials this year? Well, it better have been. After all, each company forked over a pretty penny — $7 million for a mere 30 seconds of air time — the most precious real estate in TV every year. So which of these spots made the most indelible impressions? Read on for our verdict:

AARP Membership— $12 for your first year when you sign up for Automatic Renewal

Get instant access to members-only products and hundreds of discounts, a free second membership, and a subscription to AARP the Magazine.

Join Now

Funniest reunion: Jennifer Aniston and David Schwimmer for Uber Eats

This was one of the clear standouts of the night. With a clever premise — in order to remember everything that Uber’s food delivery service offers, you need to wipe something else from your memory to make room for it — this spot featured famous faces being forgetful about the obvious: David and Victoria Beckham about the name of the Spice Girls; Nashville musician Jelly Roll being surprised by his face tattoos in the mirror. But the best cameos by far were from our old Friends, Ross and Rachel. After receiving a delivery on a Hollywood back lot, Jennifer Aniston, 55, draws a blank when her former onscreen husband David Schwimmer, 57, bumps into her. “Have we met?” Aniston even gets visibly (and hilariously) creeped out when he goes in for a hug. An instant Madison Avenue classic.

Second-sweetest reunion: ‘30 Rock’ stars rock the bowl for Booking.com

One of the unexpected joys of the evening was seeing Tina Fey, 53, reuniting onscreen with her former 30 Rock costars Jane Krakowski, 55, and Jack McBrayer, 50 — even if it was just for only 30 seconds. The online travel company’s spot leaned into the concept that when you’re booking a trip online, you can be whoever you want. Cut to a handful of Fey body doubles on various exotic vacations (hey, it’s Glenn Close, 76, riding a horse!). I’m not sure how well the message gets across — the same idea applies just as easily to any other travel site. But it was sure entertaining, and here’s hoping at next year’s game, we’ll see these sorely missed 30 Rock stars reteam, this time with the show’s fictional boss, Vice President of East Coast Television and Microwave Oven Programming Jack Donaughy (Alec Baldwin, 65).

Sparkiest Commercial: Willie Nelson, Martha Stewart and Snoop Dogg for Bic EZ Reach

If there was ever a product that didn’t require brand awareness, it’s Bic — the default, inexpensive, 7-Eleven impulse-buy lighter of choice for decades now (and kudos to this cheeky spot for nodding to the fact that the constantly disappearing disposables are the world’s “most borrowed lighter”). But to keep Bic’s fire burning in people’s minds, the brand trotted out an unlikely trio of Bic-flicking celebs: Willie Nelson, 90, Martha Stewart, 82, and Snoop Dogg, 52. Of course, we can all imagine Stewart using a Bic to light scented holiday candles around her country manor between gingerbread cookie jags — although she seems like more of a long wooden matchstick person — but props to Bic for winking at what Willie and Snoop might be more used to sparking up.