AARP The Magazine & AARP Bulletin to Increase Rate Base from 23.5 Million to 24 Million

Source: AARP Press Center | 2008-09-15

September 15, 2008

Contact: Michelle Alvarez, AARP, 202-434-2560, malvarez@aarp.org

AARP, one of the world's largest member organizations with over 40 million members and the leading organization for people 50+, today announced that AARP Services Inc. Media Sales will be increasing the rate base of both its lifestyle publication AARP The Magazine and its news publication AARP Bulletin from 23.5 million to 24 million with the January/February 2009 issue.

“AARP The Magazine and AARP Bulletin are key channels through which we distribute information to our 40 million members. In a time when much of the publishing industry is facing challenges, we’re thrilled to see the continued surge in distribution and readership of our publications,” said Cathy Ventura Merkel, Senior Vice President, AARP Publications.

In addition to its unequaled reach, AARP The Magazine has targeting capabilities with scale through three demographically targeted editions. The rate base for each edition breaks down to 7.6 million for ages 50-59, 7.8 million for ages 60-69 and 8.6 million for the age 70+ edition.

“Since 50+ Americans account for 41% of the adult population and an astonishing 75% of the country’s wealth, we are pleased to provide increased access to this growing audience,” said Jim Fishman, Vice President, Group Publisher, AARP Media Sales.

ABOUT AARP SERVICES INC. MEDIA SALES With unparalleled knowledge of 50+ consumers, as well as unique access across multiple media, AARP Media Sales connects marketers to the ever-growing and influential 50+ population. In addition to representing www.aarp.org, AARP’s trusted Web portal; AARP The Magazine, AARP’s flagship publication and the world’s largest circulation magazine with over 34 million readers; AARP Bulletin, a monthly news publication focused on analysis of the news most relevant to AARP’s 40 million members; and AARP Segunda Juventud, a bilingual lifestyle title featuring content specific to AARP’s Hispanic members; AARP Media Sales also has sponsorships for television, radio as well as national and regional events.

AARP is a nonprofit, nonpartisan membership organization that helps people 50+ have independence, choice and control in ways that are beneficial and affordable to them and society as a whole. AARP does not endorse candidates for public office or make contributions to either political campaigns or candidates. We produce AARP The Magazine, the definitive voice for 50+ Americans and the world's largest-circulation magazine with over 33 million readers; AARP Bulletin, the go-to news source for AARP's 40 million members and Americans 50+; AARP Segunda Juventud, the only bilingual U.S. publication dedicated exclusively to the 50+ Hispanic community; and our website, AARP.org. AARP Foundation is an affiliated charity that provides security, protection, and empowerment to older persons in need with support from thousands of volunteers, donors, and sponsors. We have staffed offices in all 50 states, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands.