Alert
Close

Tell your senator to end the gridlock and renew the Older Americans Act now. Learn more

Highlights

Open

 

Contests and
Sweeps

Free Fun!

AARP Games - Play Now!

PROGRAMS & resources

Best Employers for Workers Over 50

Check out the winners list and latest news about this AARP recognition program.

Employer Resource Center

Attract and retain top talent in a changing workforce.

Your Own Business

Information for business owners, entrepreneurs and the self-employed.

webinars

Learn From the Experts

Sign up now for an upcoming webinar or find materials from a past session. 

Most Popular
Articles

Viewed

12 Marketing Ideas To Steal For 2012

A simple "thank you" is among the top tips to help boost your business

1. Stayed focused on two or three core promotional messages.  Consumers do not have the time or interest to absorb a long list of messages from any one company. Some folks who execute well on “less is more” — Apple, Geico, WalMart, and makers of luxury goods like Rolex, Patek Philippe, and Johnny Walker. Also two hospitals — Cleveland Clinic and Lenox Hill in New York City.

See also: 5 Great Home-Based Businesses

2. Humor has never been needed more than in fragile financial times like now.  Life is tough enough for most people without advertisers piling on with warnings about the future — medical, financial, or otherwise.  Capital One understands the power of humor. So does VW with their highly popular Darth Vader ads. We need to make consumers smile and feel good.  Now more than ever.

3. Get the family involved. Offers for the whole family will get more attention in 2012 and beyond. Wanting to spend more time with one’s family has been an upward trend Researchers have been tracking ever since 911. Car manufacturers pay attention to this trend as do resorts and certain restaurants.  Having an offer the family can enjoy will help grow your business for sure.

4. Outsource your web management. 2012 is the year to finally stop trying to manage your website yourself.   Firms that specialize in web design, management, and content creation can manage your site faster, better, and  cheaper than you.

5. Track your customers surfing. What other sites are they visiting?  There are software programs now that can tell you. One firm out in front with this capability is Infogroup based in Omaha, Nebraska. See, Warren Buffet has some high tech neighbors out there in the middle of nowhere.

6. Contemplate addressable advertising. Several major TV CABLE providers now allow you to personalize ads to different households and even announce in advance the ads will be geared toward the specific family unit. This relatively new capability has huge potential for building a whole new “channel” of distribution and overcoming the TIVO enabled skipping over of your precious ads.

7. Loyalty programs. There are so many today they have overwhelmed consumers and many just sign up and never do much more than that.   Make no mistake — the only loyalty program that really works is a stated discount for every purchase that is visible at the point of sale. Barnes & Noble figured this out a long time ago which is one reason they are still around and Borders is history. Smart supermarkets have similar programs which often vary the discount by item in conjunction with the food distributor. Programs that  don’t work anymore are those that require a buildup of purchases before your first discount comes available.

Next: How another company can help you. >>

Topic Alerts

You can get weekly email alerts on the topics below. Just click “Follow.”

Manage Alerts

Processing

Please wait...

progress bar, please wait

Tell Us WhatYou Think

Please leave your comment below.

Advertisement

Jobs You Might Like

Discounts & Benefits

From companies that meet the high standards of service and quality set by AARP.

Member Benefits AT&T Wireless Cell Phone

Members save 10% on monthly usage charges on qualified AT&T wireless plans.

membership adt

Small business owners save 20% on new installation of any new ADT security system.

UPS Store membership discount aarp benefits

Members save 15% on eligible products/services and 5% on UPS shipping at The UPS Store®.

Member Benefits

Renew today! Members receive exclusive member benefits & affect social change.

Rewards for Good

Your Points Balance:

Learn More

Earn points for completing free online activities designed to enrich your life.

Find more ways to earn points

Redeem your points to save on merchandise, travel, and more.

Find more ways to redeem points

Advertisement

Advance your skills. Transform your career.

Explore your learning possibilities.