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Bulletin Poll: Holiday Spending

Where do you purchase most of your holiday gifts?
  50-64 65+
Online 11% 2%
Through catalogs 7% 10%
At stores, malls, etc. 72% 65%
From street vendors 2% --
Somewhere else 1% 2%
I don’t purchase holiday gifts 7% 18%

 

How much do you plan to spend for holiday gifts this year?
  50-64 65+
Less than $100 16% 21%
$100-$199 12% 10%
$200-$299 15% 14%
$300-$399 11% 9%
$400-$499 10% 4%
$500 or more 26% 20%
Nothing; don’t plan to give gifts this year 3% 11%
Don’t know 6% 10%

 

Compared to last year, how much do you plan to spend on holiday gifts?
  50-64 65+
More than last year 5% 6%
About the same amount as last year 57% 58%
Less than last year 36% 32%
Don’t know 2% 4%

 

How do you plan to cut back on your spending for gifts?
(asked of respondents who plan to give gifts and spend less than last year)
  50-64 65+
Buy only sale items 23% 27%
Do more comparison shopping 16% 23%
Buy fewer gifts 56% 35%
Make more homemade gifts 12% 12%
Use coupons 11% 9%
Spend/give less money 2% --
Some other way 2% 6%
None of these 9% 5%
Don’t know 2% 1%

 

If you think you will spend less money on holiday gifts this year, what do you plan to do with the extra money?
(asked of respondents who plan to give gifts and spend less than last year)
  50-64 65+
Put it in an emergency fund 11% 7%
Pay bills 52% 40%
Pay down debt 13% 12%
Save for retirement 13% 18%
No extra money 5% 7%
Other 1% 12%
Don’t know 6% 3%
Refused 3% 2%

 

How do you plan to pay for your gifts?
  50-64 65+
With cash, check or debit card 77% 78%
With credit card 20% 19%
With a layaway plan 4% 4%
Don’t know 2% 3%

 

Is the method of payment you intend to use this year the same as the one you used last year?
  50-64 65+
Yes 87% 88%
No 12% 7%
Don’t know 1% 4%

 

What method of payment did you use last year to pay for your holiday gifts?
(asked of respondents whose method of payment will differ from last year)
  50-64 65+
With cash, check or debit card 35% 44%
With credit card 51% 58%
With a layaway plan -- 9%
Don’t know 12% --


Survey of 1,046 adults age 45 and older conducted by ICR between Sept. 23 and Oct. 4, 2009.

 

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