Marketing To 50+
More and more U.S. adults over 50 have computer access (approximately 47 million), with most of those using their computers to go online. They bank, they buy, they search, they read, they contribute. But how hard is it for them to find what they need? AARP is convening a community of those who use the Web to provide information and services to older adults, those who write about this subject, or those who develop Web content for clients with older adult audiences.
Designing Web Sites for Older Users: Expert Review of 50 Web Sites
This research suggests a way to assess web sites for use by older adults if you don't have the time or money to do a full usability test. The model is then applied to 50 existing web sites that are likely to be used by an older adult in the normal course of their day, revealing ways that sites could better improve their usability for everyone.
Doing the Math: Older Adults Online
How many older adults are online? It depends on who you ask. But recent estimates suggest that about 36 million adults over 50 access the Internet.
Older Adults Online: Useful Resources
You can review resources from AARP, find links to other studies and demographic information, links to useful usability references, or links to related organizations.
