Alert
Close

Watch the NASCAR race on Sunday at Martinsville Speedway. Join the Drive to End Hunger!

HIGHLIGHTS

Open
Grocery Coupons

Grocery Coupons

Members can print free savings coupons

Brain Health Center

Brain Health Center

Learn how to live smart and stay sharp

Amazon Kindle

Amazon Kindle

Members save on e-
readers and tablets

Caring for loved ones?

Caring for loved ones?

Find the resources you need

Get More
Information

Our Board of Directors

The 21-member volunteer AARP Board of Directors — the governing body of our organization — approves all policies, programs, activities and services for AARP. Read

 

Our Executive Team

Meet the members of our Executive Team, their backgrounds and their leadership responsibilities. Read

AARP History

Learn more about the history of the organization and our founder, Dr. Ethel Percy Andrus. Read

Diversity at AARP

Learn more about AARP's efforts to champion diversity and inclusion. More

Volunteer with AARP

Find out about opportunities to volunteer with AARP. Read

Press Center

Get the latest news and read our blog, shAARPsession. Read

Public Policies

Learn about AARP's positions on public issues and how we develop them. Read

Annual Report

Read AARP’s annual report and consolidated financial statement for the current or previous year. Read

Careers at AARP

Learn more about job opportunities at AARP and what makes this a great place to work. More

AARP Ethics

Our Code of Conduct sets forth the highest ethical standards for our employees, volunteers, board members and those who do business with us. Read

Member Opinion Survey

issue spotlight
Work

AARP Members Opinion Survey Issue Spotlights highlight the needs and wants of our members on a variety of topics.
 
Work: While half of all AARP members are retired, many AARP members are working or looking for work. The concerns of the experienced worker are unique and understanding this population helps AARP provide them needed programs and support.

For more information, please contact either John Fries by e-mail jfries@aarp.org or Jean Koppen by e-mail jkoppen@aarp.org.

Current Issue Spotlight:

About the Member Opinion Survey

Issue Spotlights On:

Methodology

The Survey
The Member Opinion Survey (MOS) is AARP’s largest single survey of AARP Members.  This dual mode survey is conducted every two to four years and informs AARP about the opinions, perceptions, and experiences of its members.  Beginning with its first wave back in 1994, the MOS collects data from more than 35,000 AARP Members in order to gain better insight into a variety of areas including issues and topics of concern, information and service needs, areas of interest, experience of life events, adaption and use of technology, as well as demographics and other descriptive information. The 2012 survey was the first year in which members were provided a choice of either a paper or online questionnaire, with Spanish language versions also available.  

The Sample
The 2012 MOS is rooted in a stratified random sample of 135,000 AARP members with an additional oversample of 5,000 Hispanic/Latino members.  Approximately 15% of sample members had a registered email address and opted-in to receiving research invitations via email from AARP.  The U.S. sample was stratified by state and AARP Life Stage Segment to ensure adequate representation to allow reporting within these key groupings.

The Method
The survey followed a modified Dillman method utilizing both mail and web methodologies.   Sampled AARP members with a registered email address on file with AARP were initially contacted  via email.  This email invitation provided members with a personalized URL to the online version of the questionnaire.  All other members received exclusively mail contacts beginning with a prenotification letter explaining the survey.  Those emailable members who did not complete an online questionnaire after three total email contacts (the invitation plus two additional reminder emails) were also included in all subsequent mail contacts beginning with the initial paper questionnaire mailout.  All mail contacts, including those with a paper questionnaire, also included the option of completing the questionnaire via a URL and unique password to the online version of the survey.  Those not completing the survey online or not returning the paper questionnaire prior to the next mailing received up to three additional mail contacts encouraging participation.  In total, members could have received up to 3 email contacts and up to 5 mail contacts.  The next to last mail contact included a replacement questionnaire.  

Survey Response Rates
A total of 36,947 members completed and returned a questionnaire for an overall national response rate of 27 percent (AAPOR RR3) and a margin of error of ±1.0 percent.     

Weighting
Weighting of the MOS was carried out in two stages.  The first stage adjusted for the initial stratification done during the sampling phase while the second stage adjusted for nonresponse and post-stratified the final sample so as to provide a representative sample of AARP Members both nationally and within each state.  Stage 1 of the weighting process utilized a traditional matrix weight to adjust for the initial stratification by state and AARP Life Stage Segment.  The second stage of the weighting process (Stage 2) employed RIM weighting to adjust for age, gender, times AARP Membership has been renewed, political ideology, email op-in status, and AARP engagement.  This approach yielded a final weighted data set that very closely matches the AARP membership as represented by the AARP Membership Database on the items considered, as well as providing successful correction on numerous other characteristics not directly included in the weighting.   

More Information
For data and key findings from the 2012 Member Opinion Survey, please visit: http://www.aarp.org/memberopinions.  For more detailed information about the methodology, please contact John Fries, Director of Tracking Research at jfries@aarp.org.


Download the Methodology (PDF)

Topic Alerts

You can get weekly email alerts on the topics below. Just click “Follow.”

Manage Alerts

Processing

Please wait...

progress bar, please wait

Tell Us WhatYou Think

Please leave your comment below.

Featured Group

AARP Real Possibilities Life@50+

Connect With Attendees

AARP has a variety of exciting activities planned for the 2015 Life@50+ National Event & Expo in Miami. Discuss

Discounts & Benefits

From companies that meet the high standards of service and quality set by AARP.

Anna's Linens

Member save 10% every day at Anna's Linens and AnnasLinens.com.

Faanui Bay, as seen from beach on Bora Bora, French Polynesia

Members save up to $525 on vacations at AARP® Travel Center powered by Expedia®

Pepperoni Pizza, Papa Johns Superbowl promotion for AARP members

Members save 25% off regular price menu items at Papa John's

Member Benefits

Join or renew today! Members receive exclusive member benefits & affect social change.

Rewards for Good

Your Points Balance:

Learn More

Earn points for completing free online activities designed to enrich your life.

Find more ways to earn points

Redeem your points to save on merchandise, travel, and more.

Find more ways to redeem points