Help pack a million meals for struggling seniors on Sept. 11. Volunteer today

Job Tips for 50+ Workers

Why Tweets, Posts and Links Matter to Your Job Search

Most jobs are found through networking and social media is essential in the hunt

If you haven’t looked for a new job in a while, you may be surprised to learn that it’s a different marketplace out there today.  If you just sent your résumé and cover letter to a hiring manager and hoped the process would follow a normal course of interviews and decision-making, think again.

Today, more than ever, it’s up to you to determine how your skills relate to a specific job opening and to really sell yourself. You still need to research the employer and the industry, to show that you are current and interested in the position.  And it’s still true that most jobs are found through networking. 

But what has changed dramatically is how that networking is done. Today it hinges on social media such as LinkedIn, Facebook, and Twitter. If this is unfamiliar territory for you, AARP can help. Our social media tool connects experienced job seekers with employers that value their skills. At Life Reimagined for Work, you’ll find helpful articles, discussions and, most importantly, jobs! You’ll even find a community of experienced workers seeking to share employment and career advancement advice, resources, contacts and more.

How Social Media Can Help You

Various social media “channels” can help you identify and research employers that have openings related to your interests, skills and experience. Interested in a particular employer? “Like” the organization on Facebook and “follow” it on Twitter. These tools will help you keep up with the latest on the employer’s activities, culture and potential jobs.

Sign up for a LinkedIn account to establish a virtual network of people you know, and the people they know. You’d be surprised how wide your connections can reach. LinkedIn can help you see who may have an inside connection to an employer, or help identify a hiring manager for a position.

Once you have a LinkedIn account, you can log into AARP’s social media tool at Life Reimagined for Work, and connect to employers with relevant job listings. Each of the more than 260 employers on the Life Reimagined for Work website has signed a pledge stating they value experienced workers and are committed to recruiting across diverse age groups. Combined, these employers have tens of thousands of job opportunities posted on LinkedIn and their websites.

See also: Looking for a job? Why you need to go social

Like Twitter and Facebook, LinkedIn can also help you keep up-to-date on employer and industry trends and events. You can join groups based on industry or job function to learn about openings and to stay current, as well.

For help creating or updating your social media profiles, take a look at our tip sheet on Creating Your Personal Brand.  Find more tips on using social media for your work search on our job-hunting page. With that, you’re ready to leverage the power of social media in your job search!

Take Action!

  • Visit AARP’s Life Reimagined for Work to connect with employers that value experienced professionals, and join the Life Reimagined for Work community to network and share resources with experienced workers.
  • If you don’t already have accounts on the other tools we mentioned, try them out at Facebook, Twitter and LinkedIn. The social media space is ever changing, so keep an eye out for new tools.

 ©AARP 2014

Topic Alerts

You can get weekly email alerts on the topics below. Just click “Follow.”

Manage Alerts


Please wait...

progress bar, please wait

Tell Us WhatYou Think

Please leave your comment below.

Your Work


Discounts & Benefits

From companies that meet the high standards of service and quality set by AARP.

Member Benefits AT&T Wireless Cell Phone

Members save 10% on monthly usage charges on qualified AT&T wireless plans.

membership adt

Small business owners save 20% on new installation of any new ADT security system.

UPS Store membership discount aarp benefits

Members save 15% on eligible products/services and 5% on UPS shipping at The UPS Store®.

Member Benefits

Renew today! Members receive exclusive member benefits & affect social change.

Rewards for Good

Your Points Balance:

Learn More

Earn points for completing free online activities designed to enrich your life.

Find more ways to earn points

Redeem your points to save on merchandise, travel, and more.

Find more ways to redeem points