Alert
Close

Think you know AARP? What you don't know about us may surprise you. Discover all the 'Real Possibilities'

Highlights

Open

Real Possibilities

AARP Real Possibilities

Contests and
Sweeps

Dream Vacation Sweepstakes

10 weeks. 10 amazing trips. Seize your chance to win!
See official rules. 

PROGRAMS & RESOURCES

Best Employers for Workers Over 50

See the latest winners of this AARP recognition program.

Your Own Business

Information for business owners, entrepreneurs and the self-employed.

Back to Work 50+

Connecting employers and unemployed workers 50+.

Most Popular
ARTICLES

Viewed

Commented

Land That Job!

5 self-branding tips to get you hired

Head Games Think — and look — positive. Attractive people get hired and promoted more readily and earn more money, according to Harvard and Wesleyan economists, because they're seen as more self-confident. Brand strategist Catherine Kaputa says we can "grow" confidence by understanding it comes from self-acceptance. "Accepting yourself is the most important ingredient in the self-confidence formula."

Smart Talk  It's old-school, but it works: Practice your "elevator speech," a short verbal pitch that conveys who you are, what you do best, and what you're looking for. Keep it around one minute, Kaputa says. "Strong, personal, authentic stories help give your brand credibility and set you apart from the competition."

From the Heart  Brand strategist William Arruda draws on Socrates when he counsels clients to know thyself — what you're passionate about and what your intuition tells you to pursue. While you're at it, know what others think about thyself, too: "Until your brand is validated by others, it doesn't have the same power, even if we already know such things about ourselves."

It's in the Cards  Got a stack of business cards in your pocket? Don't forget this tried-and-true low-tech branding tool. Hand them out after your "elevator speech," and after any other networking interactions, to leverage those encounters. Get them made at a local print shop, or online at www.vistaprint.com or www.printingforless.com.

What Not to Wear  You're not really wearing those shoes to the interview, are you? What about that circa-1983 power suit? Invest in a smart, up-to-date set of professionally appropriate business clothes. If you need help, hire an image consultant for a "wardrobe audit." And remember what your mother told you: Stand up straight! "Command the space you're in," says Kaputa.

Topic Alerts

You can get weekly email alerts on the topics below. Just click “Follow.”

Manage Alerts

Processing

Please wait...

progress bar, please wait

Tell Us WhatYou Think

Please leave your comment below.

Your Work

Jobs You Might Like

Discounts & Benefits

Explore Your Learning Possiblities