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Poll: Perceptions of Boomers

What are the beliefs held about the baby-boom generation?

Do you agree that baby boomers:

  18-45 
46-53 
54-64 
65+
Are very self-reliant, strong spirited and driven 76% 85% 87% 72%
Are skeptical of the government 73% 81% 79% 75%
Are passionate about personal causes they endorse 74% 79% 80% 64%
Try to look youthful 67% 85% 81% 76%
Have grown up to expect comfort, convenience and fun 59% 77% 72% 79%
Act younger than their actual age 59% 78% 76% 67%
Are savvy about finances and financial planning 58% 65% 75% 63%
Do not feel that the term "senior" applies to their generation 56% 71% 67% 61%
Question authority 54% 66% 70% 68%
Fear the natural aging process, especially the increasing dependence and frailty that can accompany it 55% 66% 66% 62%
Will only engage in volunteer work if it is meaningful 55% 68% 67% 61%
Have a strong entrepreneurial bent 57% 64% 70% 56%
Base purchases on ethics and social consciousness, such as the environment 49% 66% 71% 68%
Are very knowledgeable about technology 38% 73% 75% 80%
Plan to reinvent themselves in a second and more fulfilling career 47% 66% 60% 60%
Lack confidence in American institutions 45% 56% 58% 60%
Question religious insitutions 44% 63% 59% 59%
Believe medical breakthroughs will enable them to live past 100 years old 39% 48% 47% 48%
Are self-absorbed 30% 45% 37% 60%
Are not loyal to products based on their brand 29% 38% 48% 45%


Do you agree that compared to your parents' generation, your generation will:

  18-45 46-53 54-64 65+
Continue to work in retirement 78% 88% 87% 78%
Live longer in retirement 57% 75% 82% 89%
Be in better health in retirement 51% 68% 78% 85%
Travel more in retirement 50% 68% 75% 80%
Have more money in retirement 31% 45% 54% 65%


Survey of 1,507 adults age 18 and older conducted by GfK Nov. 26-28, 2010.

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