Alert
Close

Help pack a million meals for struggling seniors on 9-11. Volunteer today

Highlights

Open

 

Caucasian couple looking at a laptop computer together

Horoscope

Virgo - AARP Horoscope

Look at what your future holds if your birthday is between August 23 & September 22

AARP REALPAD

The tablet with free 24/7 customer support. Learn More

Most Popular

Viewed

Book Excerpt

'Clutch'

In 1978, Bernie Marcus, 49, had just been fired from a chain of hardware stores. He had few options, so he did what he had been talking about doing for years: He started his own hardware chain. It helped that he did not have another choice. At every turn, he would have to be “clutch”—that is, excel under immense pressure. His stores would be different from all other hardware stores—they’d be warehouses filled floor to ceiling with everything needed to fix or improve a home. A great plan, except he didn’t have enough money to fully stock the first two stores. One store looked more like a going-out-of-business sale than a grand opening. But he came up with a solution born as much of his street smarts as of his two decades in retailing: “We bought boxes. We bought empty paint cans. We had to give the illusion that we had merchandise.” Two years after the first store opened, the concept was doing so well that Marcus and his partners decided to take the company—The Home Depot—public.

Excerpted from Clutch: Why Some People Excel Under Pressure and Others Don’t. Published by Portfolio. Copyright Paul Sullivan, 2010.

Topic Alerts

You can get weekly email alerts on the topics below. Just click “Follow.”

Manage Alerts

Processing

Please wait...

progress bar, please wait

Tell Us WhatYou Think

Please leave your comment below.

Advertisement
AARP Bookstore

Discounts & Benefits

From companies that meet the high standards of service and quality set by AARP.

Live Nation

Members save 25% or more when buying tickets in groups of four from Ticketmaster.

Cirque Du Soleil

Members save 15-30% on tickets to live Cirque du Soleil shows.

Regal Movies Popcorn and Soda, Member Benefits

Members can save $3 on any size popcorn and soft drink combo at Regal Cinemas.

Member Benefits

Join or renew today! Members receive exclusive member benefits & affect social change.

Advertisement