AARP Research

2016 New Jersey Small Business Owner Survey: The Need for a Competitive Edge

This survey examines opinions on issues related to retirement planning, savings plans, and a legislative proposal to create a new retirement savings plan for the state of New Jersey.

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Survey findings show that most New Jersey small business owners (those with 1-100 employees) agree that saving through work is important and New Jersey should do more to help residents save for retirement.

Key findings include:

  • Four of five agree that the New Jersey governor should support legislation that would create retirement savings options.

  • Eight of ten agree that offering a workplace savings plan helps small businesses attract and retain quality employees and stay competitive.

  • Most New Jersey small business owners (those with 1-100 employees) agree that saving through work is important.

The 2016 New Jersey Small Business Owner Financial Security Survey was conducted as a telephone survey among business owners or decision makers with 1-100 additional employees. Sample, including owner names and companies, was randomly drawn from a Dunn & Bradstreet database of businesses with 1-100 employees within the state of New Jersey.  A total of 450 interviews were conducted by the American Institute of Consumer Students from October 30-December 1, 2015.  The data was not weighted. For more information contact Brittne Nelson at

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