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Americans age 50+ make up 27% of all moviegoers

Mid-life and older moviegoers are a powerful force at the box office. This white paper examines the movie going habits of adults age 50+.

Explore AARP Research

Issues & Topics

Research on issues and topics of particular interest to the 50+.

State Resources

State-specific survey results and fact sheets concerning the 50+.

Infographics

Browse through the latest infographics based on AARP research findings.

About Us

Learn about our work, how to receive information, and how to contact us.

Recently Released

Livability For All: The AARP Age-Friendly Community Surveys (Seattle, WA)

This AARP community survey finds that residents want to age in their communities and need community support and resources to do so.

AARP Survey: Issues Facing West Virginia Voters Ages 45-Plus

West Virginia residents opine about financial security, retirement savings options offered by their employer, and caregiving.

Americans 50+ Disrupt "Burden" Stereotype by Driving the Economy

Reports illustrate economic impact and contribution of residents ages 50+ in select MSA's in select states.

California Financial Security: Dreaming or Struggling

Some Californians are living the dream while many are struggling financially.

2017 AARP Cognitive Activity and Brain Health Survey

Adults’ engagement in cognitive activities is explored in this study along with the relationship to brain health and mental well-being.

AARP and Ad Council Saving for Retirement Campaign Survey

Retirement attitudes survey to support AARP-Ad Council joint campaign - Saving for Retirement.

52%

The percentage of 50+ workers who are not confident they will have enough money to pay for long-term care if needed during retirement.

Did You Know?

Approximately half of all Baby Boomers (46%) have a travel-related bucket list.

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Rewards for Good

Earn points for savings on gift cards, brand name merchandise, online auctions, local offers and more with your free Rewards for Good Program.