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Design System - IN BETA

Getting Started            Components            Presets             Templates

Hero Layouts

Heroes are used at the top of your landing page to help set the tone for the content of your site and to help users understand what your brand is all about. The hero offers a callout which provides a high-level overview of the content on the site and will often reference the hero image that sits behind it.


1. Fixed-Width Hero Layout

The size of this configuration only spans up to the ~1200px maximum fixed-width container on a desktop, and stacks at tablet/mobile. This rectangular image aspect ratio is 228:131 at 1140x655px (editoral standard) which is almost close to 16:9.

Placeholder Image 1140x655

H2 Heading. Lorem ipsum dolor sit amet, consectetur.

Paragraph medium. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

Paragraph default. Already have an online account? Login

Without gray background box:

Placeholder Image 1140x655

H2 Heading. Lorem ipsum dolor sit amet, consectetur.

Paragraph medium. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

Paragraph default. Already have an online account? Login


2. Fixed-Width Hero Layout

The size of this configuration only spans up to the ~1200px maximum fixed-width container on a desktop, and stacks at tablet/mobile. This rectangular image aspect ratio is 228:131 at 1140x655px (editoral standard) which is almost close to 16:9.

H2 Heading. Lorem ipsum dolor sit amet, consectetur.

Paragraph medium. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

Paragraph default. Already have an online account? Login

Placeholder Image 1140x655

Without gray background box:

H2 Heading. Lorem ipsum dolor sit amet, consectetur.

Paragraph medium. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

Paragraph default. Already have an online account? Login

Placeholder Image 1140x655

3. Fixed-Width Hero Layout

The size of this configuration only spans up to the ~1200px maximum fixed-width container on a desktop, and stacks at tablet/mobile. This particular sample has a background image in the parent container with a 24:7 rectangular aspect ratio, 2400x700px, and a transparent PNG image using the article image component with aspect ratio: 228:131, 1140x655px (editoral standard) which is almost close to 16:9.

H3 Heading. Lorem ipsum dolor sit amet consec.

Paragraph medium. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore.


4. Fixed-Width Hero Layout

The size of this configuration only spans up to the ~1200px maximum fixed-width container on a desktop, and stacks at tablet/mobile. This has a background color in the parent container and JPG article image component with a 1:1 square ratio, 1080x1080px.

H2 Heading. Lorem ipsum dolor sit amet consec.

Paragraph medium. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore.

Placeholder Image 1080x1080

5. Full-Screen Hero Layout

This has a full-screen background color in the parent container and JPG image (article image component). The size of this example image is a 1:1 square ratio, 1080x1080px, but it can be any ratio depending on the context of your image. Alternatively, you can use a background image instead of a color. Or you can remove the JPG placeholder image and only show the parent container's background. 

H2 Heading. Lorem ipsum dolor sit amet consec.

Paragraph medium. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore.

Placeholder Image 1080x1080

6. Full-Screen Hero Layout

This has a full-screen background image in the parent container. This particular image is an old Staying Sharp background with a 64:21 image ratio, at 2560x840px. But feel free to experiment with various rectangular image sizes.

H2 Heading. Lorem ipsum dolor sit amet, consectetur.

Paragraph medium. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. 


7. Full-Screen Hero Layout

This has a full-screen background color and an transparent PNG article image component with a 1:1 square ratio, about 1000x1000px. You can change the background to an image instead of a solid color. Try it out.

Placeholder Image of Circle

H2 Lorem ipsum dolar sit amet

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.


8. Full-Screen Hero Layout

This has a full-screen Staying Sharp background image with a 128:53 rectanguar ratio at 1536x636px, and an transparent PNG article image component with a 1:1 square ratio, about 1000x1000px. You can change the background image to a solid color if you want. Try it out.

H2 Lorem ipsum dolar sit amet

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

Placeholder Image of Circle

9. Full-Screen Hero Layout

This separates the page title/intro description from the imagery. It has a full-screen background color and a transparent PNG article image component at 800x460px. You can change the background to an image instead of a solid color too. Experiment with adding large captivating imagery.

H1 Page Title. Lorem ipsum dolor amet consectetur

Paragraph intro large. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna. 

Placeholder Image of Shapes

10. Full-Screen Hero Layout

This has TWO containers, one that shows only on desktop, and another that shows only on Tablet/Mobile. Use Layout mode to see them. Don't forget to copy/paste the hidden Tablet/Mobile container!  The desktop's container has a background image at 1900x1092px, and the Tablet/Mobile uses an article image component at 932x535px.

AARP Foundation®

For a future without senior poverty.

AARP Foundation works for and with over a million older adults, creating solutions that help them move from surviving to thriving.

Grocery shopping with older asian woman

AARP Foundation®

For a future without senior poverty.

AARP Foundation works for and with over a million older adults, creating solutions that help them move from surviving to thriving.

Grocery shopping
Grocery shopping

11. Full-Screen Hero Layout

This has TWO containers, one that shows only on desktop, and another that shows only on Tablet/Mobile. Use Layout mode to see them. Don't forget to copy/paste the hidden Tablet/Mobile container!  The desktop's container has a background image at 5158x2963px, and the Tablet/Mobile uses an article image component at 932x535px.

AARP Foundation®

For a future without senior poverty.

AARP Foundation works for and with over a million older adults with low income, creating solutions that help them move from surviving to thriving.

Group Of Retired Seniors Attending IT Class In Community Centre With Teacher
A blank placeholder image to reveal a background

AARP Foundation®

For a future without senior poverty.

AARP Foundation works for and with over a million older adults with low income, creating solutions that help them move from surviving to thriving.


12. Full-Screen Hero Layout

A full-width hero which has a Brightcove Video player inside.

AARP Foundation®

For a future without senior poverty.

AARP Foundation works for and with over a million older adults, creating solutions that help them move from surviving to thriving.

1:53

13. Full-Screen Hero Layout

This has TWO containers, one that shows only on desktop, and another that shows only on Tablet/Mobile. Use Layout mode to see them. Don't forget to copy/paste the hidden Tablet/Mobile container!  The desktop's container has a background image at 1600x662px, and the Tablet/Mobile uses an article image component at 932x514px.

volunteer sdtek hero sm

Make an Impact

Volunteer to Teach Tech to Older Drivers

AARP is looking for individuals who are inspired to give back. As a Smart Driver TEK Workshop Presenter, you'll introduce important, new vehicle safety technology to mature drivers in your local community and help them build the confidence to use it. 

icon - hero set
Volunteer portrait

Make an Impact

Volunteer to Teach Tech to Older Drivers

AARP is looking for individuals who are inspired to give back. As a Smart Driver TEK Workshop Presenter, you'll introduce important, new vehicle safety technology to mature drivers in your local community and help them build the confidence to use it. 

icon - hero set

14. Fixed-Width Hero Layout

Using 3 pieces content using containers, text, and image (great for ai model or manual curation). All images use the standard 1140x655 editorial standard.

Dig Into Your Fall Gardening Chores

Oct 10, 12:00pm  |  Online


Mahjong for Beginners: Learn the Game Rules and Setup

Sept 26, 1:00pm  |  Online

Placeholder Image 1140x655

AARP CAREversations: Caring for A Loved One

Oct 1, 12:00pm  |  In-Person

Placeholder Image 1140x655

Lorem ipsum dolar sit amit consectetur adipiscing 

Oct 2, 2:30pm  |  Online

Placeholder Image 1140x655


15. Fixed-Width Hero Layout

Similar to #14, but using Featured Tile components instead. All images use the standard 1140x655 editorial standard.





This one is for Articles: It's supposed to look like how it was in UXDIA Channel Template but for some reason the font size is different and the images for Collection Layout are not the same.


16. Fixed-Width Content with a Full-Width Background

Contents are still within the max 1200px fixed-width grid, but behind it can be a background color that spans the full width of the browser. The logos are all article image components that share the same aspect ratio. In this case, it is using 932x537.

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Logo for AARP Movies for Grownups
Logo for AARP Rewards
Logo for AARP Games
Logo for AT&T
Logo for AARP Personalized Nutrition
Logo for Hilton for the Stay
Logo for AARP Job Board
Logo for Exxon Mobil Rewards
Logo for Denny's

17. Full-Screen Bg Color with Image, CTA below it

Maybe you need a full visual experience at the top and the main copy/CTA below it. This example has a container with a background color, and an article image component that is 889x500px.

hero_img

H2 Heading. Lorem ipsum dolor sit amet, consectetur.

Paragraph default. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.


Maybe in reverse the hero image is light, and the cta section has a bg color. Padding adjustments are made to the container, and the image is set to 'no padding' since it intentionally is cropped at the top/bottom. This example's article image component is 932x524px.


pursue-your-passion-sweeps-hero-8

H2 Heading. Lorem ipsum dolor sit amet, consectetur.

Paragraph default. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.


18. Full-Screen Bg Color with Image

 This example has a parent container with a background color, and inside it is a container with text on the left, and an article image component to the right. It is using a Getty image with a 3:2 ratio.

France

France enchants travelers with its romantic cities, world-class cuisine, charming villages, and breathtaking landscapes from the Eiffel Tower to the French Riviera.

Paris

19. Full-Screen Bg Color with Boxed Text & Image

This example has a parent container with a background color, and inside it is a container with text on the left, and an article image component to the right. It is using an image with a 3:2 ratio.

Welcome to AARP Foundation®

AARP Foundation works for and with older adults to strengthen financial resilience so that everyone can age with the opportunity to thrive. We are a charitable affiliate of AARP.

Adults gathered together around a computer smiling and surrounded by books