Healthy Aging
Healthy Aging
Caregiving
What is it:
A month long takeover that integrates your brand throughout every area of the Rewards site on AARP.org and the Rewards Weekly Newsletter and a Custom Content Quiz page.
| Components | 1. Newsletter Hero Image 2. 970x250 Banner 3. Listicle Article 4. Paragraph Article 5. Q&A Article 6. Quiz Page 7. Login Wallpaper 8. Banner Ads 9. Advertiser Logo 10. Advertiser Completion Notification Logo 11. Rewards Homepage Hero Image 12. Rewards Homepage Embedded
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| File Type | Vector EPS preferred. High-quality TIF, JPG or PNG acceptable. |
| File Size | 250 KB or less |
| File Dimensions Mobile | 600x720 |
| File Dimensions Desktop | 1422 x 639 |
| Background | White or Transparent |
| Taglines or Added Text | Not Allowed |
| Animation | Not Allowed |
| Creative Type | Static Image or Animated GIF |
| File Types | PNG, GIF or JPG |
| Max File Size | 250 KB or less |
| Ad File Dimensions | 970x250 |
| Allows 3rd party Serving | No |
| Allows 3rd Party Tracking | Yes we accept only secure trackers |
| Responsive to Window Size | Yes |
| Number of Articles Allowed | Max 4 |
| Headline | 30 Characters max including spaces |
| Sub Headline | 20 Characters max including spaces |
| Paragraph 1 (Intro) | 300 Characters max including spaces |
| Listicle Headline | 35 Characters max including spaces |
| Listicle Body Copy | 200 Characters max including spaces |
| CTA | 20 Characters max including spaces |
| Headline | 30 Characters max including spaces |
| Sub Headline | 20 Characters max including spaces |
| Paragraph 1 (Intro) | 200 Characters max including spaces |
| Paragraph 2 | 350 Characters max including spaces |
| Paragraph 3 | 350 Characters max including spaces |
| CTA | 20 Characters max including spaces |
| Headline | Single line: 32 Characters max including spaces Double line: 64 Characters max including spaces |
| Topic Headline | 30 Characters max including spaces |
| Paragraph 1 (Intro) | 300 Characters max including spaces |
| Q&A Headline | 35 Characters max including spaces |
| Q&A Intro Body Copy | 250 Characters max including spaces |
| Question Count | 3 Max |
| Question Copy | 120 Characters max including spaces |
| Answer Copy | 200 Characters max including spaces |
| Title | Recommended 1-2 lines |
| Sub-Title | Recommended 1-2 lines |
| Intro Paragraph | Max 500 words |
| Summation Paragraph | Max 500 words |
| Questions | Min 2, Max 10 |
| Questions Copy | Recommended 1-2 lines, 3 max |
| Answers | Min 2, Max 5 |
| Answer Copy | Recommended 1-2 lines, 2 max |
| Answer Explanation | Recommended 1-2 lines, 5 max |
| Call-to-action | Recommended 1-2 lines |
| Call-to-action URL | Required |
| Click here for complete specs |
| Quiz Page Ads | 728x90, 300x250, 320x50 and 970x250 |
| File Type | PNG, GIF, JPG or HTML5 |
| Animation | Allowed |
| Allows 3rd party Serving | No |
| Allows 3rd Party Tracking | Yes we accept only secure trackers |
| File Type | PNG, GIF or JPG |
| Max File Size | 100 KB |
| File Dimensions | 275x45 |
| Background | Transparent |
| Taglines or Added Text | Not Allowed |
| Animation | Not Allowed |
| File Type | SVG |
| Max File Size | 100 KB |
| File Dimensions | 216x36 |
| Background | Black and White |
| Taglines or Added Text | Not Allowed |
| Animation | Not Allowed |
| File Type | PNG |
| Max File Size | 250 KB |
| File Dimensions | 1200x450 desktop 760x 564 mobile |
| Background | White or Transparent |
| Taglines or Added Text | Not Allowed |
| Animation | Not Allowed |
| Copy | Max 55 characters with spaces |
| Call-to-action | Max 15 characters with spaces (default LEARN MORE) |
