50+ Insights

AARP Media Advertising Network provides a distinct advantage to marketers with opportunities to advertise to consumers 50+ and beyond—a demographic with more accumulated wealth and influence than any other. AARP’s media properties enable marketers to connect with this audience by aligning your message with content that is relevant and actionable.

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5over50-MayJun26

5 Over 50

Look who's turning 50, 60, and 70!

the-new-math

The New Math: Women Over 50 Are the Franchise

creating-for-the-50plus-crowd

Why Your Brand Should be Creating for the 50+ Crowd.

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“Shrinking” Lessons for the Booming 50+ Market

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Why the 50+ Shopper Is Money — and How Smart Brands Are Cashing In

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How AARP built a media network to link brands with consumers over 50

50-plus-dating-show-tile.

Why a 50+ Dating Show Should Have Brands Falling in Love

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Why tech needs to start designing for the 50-plus market

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The Unshakeables: Despite Widespread Economic Anxiety, the 50+ Population Remains Confident

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Nearly Two-Thirds of People Over 50 Feel Financially Secure—Here’s What Those 62% Are Doing Right

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Why Generational Identity Matters in 50-Plus Marketing

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Travel Industry is Making Improvements That will Encourage Adults 50+ to Travel More in 2025

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AARP CEO on “The Drew Barrymore Show”

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50+ Consumers: A Must-Win Audience for Pet Marketers