Discounts & Deals
Deliverables
| Components | 1. Sponsor Logo Image 2. 970x250 Banner 3. Embedded Ad Image 4. Embedded Ad Landing Page Hero Images 5. Embedded Ad Landing Page Copy 6. Web Banner Ads 7. Facebook Post |
Healthy Aging
Healthy Aging
Caregiving
Specialized Newsletter
What is it:
A two week takeover, including native content, across all Specialized platforms. The newsletters, corresponding websites and Facebook communities, celebrate the unique challenges of different subsets of women from friendships and relationships, to health and beauty, to life’s great moments. The Ethel; The Girlfriend; and Sisters; drive awareness and engagement among a highly targeted audience.
Sponsor Logo Image
| File Type | SVG or PNG preferred; High-quality TIF, JPG acceptable |
| File Size | 250 KB or less |
| Minimum Dimensions | 432x72 |
| Background | Transparent |
| Taglines or Added Text | Not Allowed |
| Animation | Not Allowed |
970x250 Banner
| Creative Type | Static Image or Animated GIF |
| File Types | PNG, GIF or JPG |
| Max File Size | 250 KB or less |
| Ad File Dimensions | 970x250 |
| Allows 3rd party Serving | No |
| Allows 3rd Party Tracking | Yes we accept only secure trackers |
| Responsive to Window Size | Yes |
Embedded Ad Image
| File Type | PNG, GIF or JPG |
| Max File Size | 250 KB or less |
| File Dimensions | 600x330 |
| Animation | Not Allowed |
| Photo Credit | Required |
Embedded Ad Landing Page Image
| File Type | PNG preferred, GIF or JPG acceptable |
| Max File Size | 250 KB or less |
| File Dimensions | 1280x704 |
| Animation | Not Allowed |
| Photo Credit | Required |
Embedded Ad Landing Page Copy
| Title | Recommended 1-2 lines |
| Sub-Title | Recommended 1-2 lines |
| Byline | Max 30 characters w/ spaces |
| Body | Max 500 words |
| Call-to-action | Recommended 1-2 lines |
| Call-to-action URL | Required |
Web Banner Ads
| Web Page Banner Ads | 728x90 and 300x250 |
| File Type | PNG, GIF, JPG or HTML5 |
| Animation | Allowed |
| Allows 3rd party Serving | Yes |
| Allows 3rd Party Tracking | Yes we accept only secure trackers |
Facebook Post
| Primary Text (1) | Sentence text followed by #ad per Ad Policy. Recommended text length: 125 characters max with spaces. Text in your ad may be truncated. |
| Headline (1) | Recommended text length: 27 characters max with spaces. |
| Description (1, optional) | Recommended text length: 30 characters max with spaces. May not appear in all placements. |
| Display URL (1, optional) | This is the URL that will be shown to people who see the ad. Will automatically populate from Destination URL if a DISPLAY URL is not submitted. |
| Call to Action Button (1) | No Button, Learn More, Order Now, Get Access, Get Promotions, Get Quote, Apply Now, Listen Now, Book Now, Contact Us, Donate Now, Download, Get Offer, Get Showtimes, Get Updates, Send Message, Request Time, See Menu, Shop Now, Sign Up, Subscribe, Watch More If not specified, publisher will select the most appropriate button type. |
| Images | 1080x1080 Click here for complete specs |
| Video | 1080x1080 Click here for complete specs 4:5 ratio (1080 x 1350) or 1:1 ratio (1080 x 1080) recommended for single-image and video ads. |
| 3rd Party Tracking | Click tags with tracking codes are allowed. Impression tags not allowed per Facebook policy regarding use with custom audience lists. |
Sponsorship Takeover
