970x250 Billboard

What is it:

The 970x250 is part of the IAB Universal Ad Package (UAP). It runs throughout the AARP.org website appearing on desktop devices.

IAB Specifications (incl. expandables)	Click Here
File Types	JPG, PNG, GIF, HTML5
3rd Party Serving	Yes we accept only secure ads.
3rd Party Tracking	Yes we accept only secure trackers.
Expandable Direction	Down and equally to the left and right.
Animation	Length of animation must not exceed 15 seconds. No looping beyond 15 seconds.
Borders	Creative must have clearly defined borders so it is not confused normal page content.
Initial Max Weight	250 KB