BACK TO WORK 50+

Create Your Personal Marketing Tools to Impress Employers

Become more visible by creating a personal marketing plan that can get you noticed.

Businessmen shaking hands. Back to work at 50+ (Getty Images)

Usually when you hear the word “marketing” you think of commercials and big businesses, but marketing can be equally important to individual jobseekers. The 30-second commercial, also known as an elevator speech; résumé, cover letter; and thank you note are 4 marketing tools that you will need to create. These tools will promote your most important product — yourself.

Create your 30-second commercial

The 30-second commercial is a prepared presentation of your qualifications. It is designed to enable you to tell others who you are, your skills and accomplishments and what you want to do in the future.

The idea is to say a lot about yourself in a few words and in a short amount of time. When do you use it, you might ask? Any time you attend an event, or some other type of meeting with networking opportunities.

Your commercial should provide the following:

  • I am... (Your name)
  • I want to... (The job position or industry in which you want to work)
  • I can... (Your skills and accomplishments)

Video: Tips for successful networking

Create a great résumé that stands out

Now it’s time to put together a great résumé. Jobseekers who are over 50, often wonder how to fit 20 years of work into two pages. You may not know what to include and what to leave out, and if it has been years since the last time you even needed a résumé, you may be starting from scratch.

AARP recommends that you create an accomplishment-based résumé focuses on the descriptions of your work experience, not just duties and responsibilities. Employers don’t want to know what you were supposed to do on your last job. They want to know what you actually did and how well did you did it.

Accomplishments or achievements are things you did that had an impact for your company or client. It doesn’t mean that won awards or invented something new. If you did those things, great, but maybe you assisted your company in having a great year by playing your role on a production line. Maybe you thought of a way to serve customers faster, you didn’t win an award but the customers were happy with the new process. These are the type of accomplishments, big and small, that an employer will notice.

Quiz: Do You Have a Winning Résumé?

To help you uncover your accomplishments, think of things that you created, designed, led, implemented, built, or sold. Older workers have an advantage of having years of work experience to explore personal accomplishments.

Next page: Creating a great cover letter and thank you note »



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