Facebook Dynamic Ad

What is it:

Submit multiple images or videos, primary text, headlines, descriptions, and call-to-action buttons for a single ad. Facebook will mix and match to show variations based on different combinations to optimize ad performance.

View Example

Details

Ad Components

1. Texts
(Up to 3 for each copy section)

2. Images or Videos
(Up to 5 images or videos may be submitted)

3. Destination URL
(Only 1 URL may be submitted)

Text Specifications

Primary Text (3 max)	Sentence text followed by #ad per Ad Policy. Recommended text length: 125 characters max with spaces. Text in your ad may be truncated.
Headline (3 max)	Recommended text length: 27 characters max with spaces.
Description (3 max, optional)	Recommended text length: 30 characters max with spaces. May not appear in all placements.
Display URL (1, optional)	This is the URL that will be shown to people who see the ad. Will automatically populate from Destination URL if a DISPLAY URL is not submitted.
Call to Action Button (3 max)	No Button, Learn More, Order Now, Get Access, Get Promotions, Get Quote, Apply Now, Listen Now, Book Now, Contact Us, Donate Now, Download, Get Offer, Get Showtimes, Get Updates, Send Message, Request Time, See Menu, Shop Now, Sign Up, Subscribe, Watch More If not specified, publisher will select the most appropriate button type.

Image and Video Specifications

Image	Click here for complete specs
Video	Click here for complete specs

4:5 ratio (1080 x 1350) or 1:1 ratio (1080 x 1080) recommended for single-image and video ads.

Details

3rd Party Tracking

Click tags with tracking codes are allowed.

Impression tags not allowed per Facebook policy regarding use with custom audience lists.

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