Facebook Carousel Ad

What is it:

Showcase 2-4 images or videos in a single ad. Carousel cards are scrollable by swiping on mobile or clicking the arrows on desktop.

Ad Components

1. Text

2. Image or Video
(Max of 4 Images or Videos)

3. Destination URL
(May use different URLs per card if desired)

Primary Text (1)	Sentence text followed by #ad per Ad Policy. Recommended text length: 125 characters max with spaces. Text in your ad may be truncated.
Headline (Max 4)	Recommended text length: 27 characters max with spaces. One headline per carousel card.
Description (Max 4, optional)	Recommended text length: 30 characters max with spaces. May not appear in all placements. One description per carousel card.
Display URL (1, optional)	This is the URL that will be shown to people who see the ad. Will automatically populate from Destination URL if a DISPLAY URL is not submitted.
Call to Action Button (Max 4)	No Button, Learn More, Order Now, Get Access, Get Promotions, Get Quote, Apply Now, Listen Now, Book Now, Contact Us, Donate Now, Download, Get Offer, Get Showtimes, Get Updates, Send Message, Request Time, See Menu, Shop Now, Sign Up, Subscribe, Watch More If not specified, publisher will select the most appropriate button type.

Carousel: 1:1 ratio (1080 x 1080)

3rd Party Tracking

Click tags with tracking codes are allowed.

Impression tags not allowed per Facebook policy regarding use with custom audience lists.