Custom Content Article

What is it:

Designed to amplify each advertiser’s marketing message in the same manner as AARP’s trusted editorial, the BrandAmp custom article is the cornerstone of this native product and appears within the www.aarp.org framework.

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Deliverables

Page Components

1. Advertiser Logo

2. Hero Image or Video

3. Article or Quiz

4. Banner Ads

Advertiser Logo Specifications

File Type	PNG, GIF or JPG
Max File Size	100 KB
File Dimensions	275x45
Background	White or Transparent
Taglines or Added Text	Not Allowed
Animation	Not Allowed

Hero Image Specifications

File Type	PNG, GIF or JPG
Max File Size	150 KB
File Dimensions	1140x655
Animation	Not Allowed
Photo Credit	Required
Caption	Recommended 1-2 lines

Video Specifications

Format	H.264/MP4
Aspect Radio	16:9
Dimensions	854x480 min
Frame Rate	25 FPS
Auto Format	AAC
Max File Size	2 GB
Title	Max 250 characters w/ spaces

Article Page Specifications

Title	Recommended 1-2 lines
Sub-Title	Recommended 1-2 lines
Byline	Max 30 characters w/ spaces
Body	Max 500 words
Call-to-action	Recommended 1-2 lines
Call-to-action URL	Required

Quiz Page Specifications

Title	Recommended 1-2 lines
Sub-Title	Recommended 1-2 lines
Intro Paragraph	Max 500 words
Summation Paragraph	Max 500 words
Questions	Min 1, Max 10
Question Copy	Recommended 1-2 lines, 3 max
Answers	Min 2, Max 5
Answer Copy	Recommended 1-2 lines, 2 max
Answer Explanation	Recommended 1-2 lines, 5 max
Call-to-action	Recommended 1-2 lines
Call-to-action URL	Required

Banner Ads Specifications

Article Page Ads	728x90 or Dynamic Leaderboard, 300x600, 300x250, 320x50
Quiz Page Ads	728x90, 300x250, 320x50 and 970x250
File Type	PNG, GIF, JPG or HTML5
Animation	Allowed
Allows 3rd party Serving	Yes except for the Dynamic Leaderboard
Allows 3rd Party Tracking	Yes we accept only secure trackers

BrandAmp

Custom Content Article

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