Discounts & Deals
Details
| Ad Components | 1. Video File 2. Landing Page URL 3. CTA Overlay on Video 4. Companion Banner (optional) 5. Custom Overlay (optional, work with sales rep to make actionable) |
Healthy Aging
Healthy Aging
Caregiving
YouTube (Audience 1st Extension)
What is it:
Leverage AARP’s first-party data to boost awareness and engagement among AARP members across 110MM+ YouTube channels. Advertisers can target the AARP audience on YouTube with video ads that appear before content in players located throughout the platform.
Video File Specifications
| Video Format | AVI, MOV, MP4, M4V, MPEG, MPG, WEBM, WMV |
| Video Codec | H.264 |
| Video Aspect Ratio | Landscape/Horizontal: 16:9 or 4:3 Portrait/Vertical: 9:16 or 3:4 |
| Video Resolution | Landscape/Horizontal: 1280×720, 1920×1080, or 1440×1080 Portrait/Vertical: 720×1280, 1080×1920, or 1080×1440 Square: 720×720, 1080×1080, 1920×1920 |
| Video Bit Rate | At least 20 Mbps |
| Video Length | ::06 to :30 max :07 to :15 max for non-skippable |
| Video Frame Rate | 23.98 FPS or 29.97 FPS |
| Audio Format | PCM (preferred) or AAC |
| Audio Bit Rate | At least 192 Kbps |
| Max File Size | 1 GB |
| VAST | No |
| VPAID | No |
CTA Overlay on Video Specifications
| CTA Button Text | Max 10 characters with spaces (Blue button with white lettering and cannot be changed or altered.) |
| CTA Headline Text | Max 15 characters with spaces (Black, bolded lettering and cannot be changed or altered.) |
| Display URL | The URL displayed to the users on the overlay. (Note: Domain must match the landing page domain.) |
| Landing Page URL | The URL to which the overlay links. Can be a redirect. |
Companion Banner Specifications (optional)
| Dimensions | 300x60 |
| File Types | JPG, GIF, PNG |
| GIF Frame Rate | Less than 5 frames per second |
| Max File Size | 150 KB |
3rd Party Tracking Requirements
1. A static URL must be provided
2 Click tracker must include the following within: dc_transparent=1
More info can be found here. If these two requirements are not met, the ad will automatically be rejected.
