Discounts & Deals
Details
| Ad Components | 1. Video File 2. Custom Overlay (optional, work with sales rep to make actionable)
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Healthy Aging
Healthy Aging
Caregiving
CTV (Audience 1st Extension)
What is it:
Leverage the power of AARP’s first-party data to boost awareness and drive engagement among AARP members as they stream their favorite digital video content across millions of devices. CTV video ad appears via a streaming service during a viewer's movie, TV show, or other video content.
Example Video
Video File Specifications
| Video Format | MOV, MP4 |
| Video Aspect Ratio | 16:9 or 4:3 |
| Video Resolution | 1920x1080/1280x720 (16:9) OR 1440x1080 (4:3); 4:2:2 color space |
| Video Bit Rate | Constant Bitrate (CBR) 15-60 Mbps (15,000-60,000 Kbps) Accepted: Variable Bitrate (VBR) 15-60 Mbps (15,000-60,000 Kbps) |
| Video Length | :15 or :30 |
| Video Frame Rate | 30 fps (29.97 fps) or 24 fps (23.976 fps) |
| Audio Bit Rate | 192 Kbps minimum 16- or 24-bit only 48 kHz sample rate |
| Max File Size | 300 MB |
| VAST | Yes |
| VPAID | No |
| Companion Ads | No |
| 3rd Party VAST Tags | Requires VAST non-skippable ads |
