Discounts & Deals
Details
| Email Components | 1. Requested Drop Dates (Tuesdays) 2. Completed CRF 3. Proof List Information 4. Seed List Information 5. Email Body (PSD) 6. Subject Line (Text) 7. List Criteria for ASI 8. PDF of Email for ASI |
Healthy Aging
Healthy Aging
Caregiving
Email Body Specifications
| Desktop | |
| Body Dimensions | 600 pixels wide |
| Body Format | PSD* (Photoshop) |
| Logo | Must use an approved advertiser logo |
| Mobile | |
| Body Dimensions | 480 pixels wide (mobile vertical) Single-column design |
| CTA Button Dimensions | Large, thumb-tappable buttons for calls to action, should be at least 46 pixels squared |
| Font Size | Minimum font size of 16px— Apple recommends 17-22px, Google recommends 18-22px (we can go for 18-22px). |
* AARP will not accept non-PSD file submissions so as to maintain the quality of final files and to adhere to development time lines
Copy Specifications
| Subject Line | Must include the advertiser's name |
| Copy Recommendations | Use standard web safe fonts, minimum 10 pts/px Embed and underline hyperlinks (do not display actual URL) Although we offer unlimited height, keep email as short as possible Avoid using all capital letters |
| Acceptable Serif Fonts | Georgia “Palatino Linotype”, “Book Antiqua”, Palatino "Times New Roman", Times |
| Acceptable Sans-Serif Fonts | Arial, Helvetica "Arial Black", Gadget "Comic Sans MS", cursive Impact, Charcoal "Lucida Sans Unicode", "Lucida Grande" Tahoma, Geneva "Trebuchet MS", Helvetica Verdana, Geneva |
| Acceptable Monospace Fonts | "Courier New", Courier "Lucida Console", Monaco |
Additional Specifications and Resources
| Allows 3rd Party Serving | No |
| Allows 3rd Party Tracking | Yes we accept only secure trackers |
| Audio | Not Permitted |
| Short URLs | Not Permitted |
| Creative Recommendations | View PDF |
| Campaign Request Form | Contact your sales rep for form |
Email/Newsletters
