AARP Bulletin

AARP Bulletin spotlights news and policy-driven content that matters most to the lives of Americans age 50+. Its timely focus on critical information ignites a sense of urgency and consumer action among 31MM readers – a media powerhouse for marketers to communicate their message.

Unit	4 Color/B&W
Page	$818,800
2/3	616,830
1/2	544,500
1/3	371,190
1/4	286,580
Billboard	245,770
2nd Cover	941,620
3rd Cover	900,680
Back Cover	982,560

Unit	4 Color/B&W
Page	$458,530
1/2	304,920

Unit	4 Color/B&W
BRC blow in	$409,400
BRC hanger	818,800
SSI hanger	1,228,260

Unit	4 Color/B&W
65 lines x 2 columns	$144,180
32 lines x 2 columns	73,940
65 lines	72,090
32 lines	36,970

Closing Dates and In-Home Estimates

Issue	Ad Copy Clearance	Space/Material	Inserts
Jan/Feb	10/19/26	10/26/26	10/12/26
Mar/April	12/10/26	12/17/26	12/3/26
May/June	2/17/27	2/24/27	2/10/27
Jul/Aug	4/21/27	4/28/27	4/14/27
Sep/Oct	6/22/27	6/29/26	6/15/27
Nov/Dec	8/16/27	8/23/27	8/9/27

Issue	Ad Copy Clearance	Space/Material
Jan/Feb	10/12/26	10/19/26
Mar/April	12/3/26	12/10/26
May/June	2/10/27	2/17/27
Jul/Aug	4/14/27	4/21/27
Sep/Oct	6/15/27	6/22/26
Nov/Dec	8/9/27	8/16/27

Issue	Estimated In-Home
Jan/Feb	1/11/27–1/22/27
Mar/April	3/8/27–3/18/27
May/June	5/10/27–5/20/27
Jul/Aug	7/12/27–7/22/27
Sep/Oct	9/13/27–9/23/27
Nov/Dec	11/8/27–11/18/27