AARP Bulletin

AARP Bulletin spotlights news and policy-driven content that matters most to the lives of Americans age 50+. Its timely focus on critical information ignites a sense of urgency and consumer action among 33.3MM readers – a media powerhouse for marketers to communicate their message.

Unit	B&W	4 Color
Page	$729,900	$811,000
2/3	549,850	610,950
1/2	485,380	539,320
1/3	330,890	367,650
4-Jan	$255,470	283,850
Billboard	–	243,430
2nd Cover	–	932,650
3rd Cover	–	$892,100
Back Cover	–	$973,200

Unit	B&W	4 Color
Blow In BRC	—	$405,500
BRC	—	811,000
SSI	—	1,216,550

Unit	B&W	4 Color
Page	$408,740	$454,160
1/2	271,810	302,020

Unit	B&W	4 Color
66 lines x 2 columns	$128,520	$142,800
66 lines	64,260	71,400
32 lines	32,960	36,620

Closing Dates and In-Home Estimates

Issue	Ad Copy Clearance	Space/Material	Inserts
Jan/Feb	10/27/25	11/3/25	10/20/25
Mar/April	12/23/25	1/2/26	12/19/25
May/June	2/23/26	3/2/26	2/17/26
Jul/Aug	4/24/26	5/1/26	4/17/26
Sep/Oct	6/24/26	7//1/26	6/17/26
Nov/Dec	8/21/26	8/28/26	8/14/26

Issue
Jan/Feb	1/14/26–1/24/26
Mar/April	3/11/26–3/21/26
May/June	5/13/26–5/23/26
Jul/Aug	7/13/26–7/23/26
Sep/Oct	9/14/26–9/24/26
Nov/Dec	11/16/26–11/27/26