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Known for its award-winning white-sand beaches and thrilling theme parks, the Sunshine State is also home to a number of world-class museums, including the Dalí Museum in St. Petersburg, The Ringling Museum of Art in Sarasota and the Pérez Art Museum Miami. Now Florida is home to five fascinating new museums, including two unique immersive and interactive experiences, in Miami and St. Petersburg.
Superblue Miami is a 50,000-square-foot interactive art center dedicated to supporting and presenting artists who work in large-scale, immersive formats. It opened in May in Miami’s Allapattah neighborhood, just west of Wynwood. The creators’ second location, Superblue London, opened in October.
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Lots of “wows” here. Visitors first encounter Meadow, by DRIFT, an upside-down landscape meant to evoke nature’s impermanence, then navigate to three different rooms. One is home to five installations by Tokyo-based teamLab, a collective of over 400 artists, computer programmers, animators, botanists and more. The other rooms include large-format work by James Turrell and a mirror maze by Es Devlin, who is known for her large-scale stage sculptures incorporating light and video. For an extra $12 you can experience teamLab’s Massless Clouds Between Sculpture and Life, an installation in which you interact with clouds of soap bubbles (poncho provided).
“Our mission is to reach far beyond the art world folks and the people who would traditionally go to a museum, and we’re seeing all of that,” says Shantelle Rodriguez, Superblue Miami’s director of experiential art centers, “[including] kids with their parents who thought they were going to ‘a boring museum’ but want to come back again.”
The timed-entry ticketing to limit capacity was planned before the pandemic, Rodriguez notes, so attendance “is constantly flowing [to create] a comfortable experience for every guest.”
Location: 1101 NW 23rd Street, Miami; 786-697-3414; superblue.com
Visit: Sunday-Wednesday, 11 a.m.-7 p.m.; Thursday-Saturday, 10 a.m.-7 p.m.
Admission: Buy timed-entry tickets online, $32-$39
Fairgrounds St. Pete
Fairgrounds St. Pete opened its doors in St. Petersburg’s warehouse arts district in September. Another interactive and immersive museum, it offers plenty of whimsy: “We’re inviting people to escape reality and explore an artist-made world; most everything is made by artists,” says CEO and cofounder Liz Dimmitt. “It’s art for all, play for all, joy for all — that really is what we’re going for.”
Dimmitt (who had been working in immersive and large-scale art projects for a number of years) and the Fairgrounds St. Pete team partnered with 64 artists, focusing on those based in Florida. She calls Fairgrounds “a love letter to Florida” that revels in all that’s “weird, wacky and wonderful” in the state.