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They don’t call boomers the Woodstock Generation for nothing. Now that they’re reaching retirement age, many boomers are using their leisure time and savings to pursue their passion for rock music by traveling to music festivals and following their favorite groups and performers on tour.
One such rock devotee is Mark Hover, a 65-year-old United Parcel Service retiree from Moreno Valley, Calif., who attends more than 100 shows a year and spends thousands of dollars traveling to concerts and rock festivals. He told The New York Times that he sees his “golden years” as a prime time to do more of what he’s always loved, which is hearing live performances.
The New York Times also spoke to Bob McAdam, a 74-year-old retired pharmacist from Bourne, Mass., who said he attends 150 concerts or rock festivals annually and has built a social network of music lovers.
Older rock fans who’ve got the money and the time to travel to hear music are driving the rise of mega-festivals like last year’s Desert Trip, where the average age of fans in the audience was 51, the Los Angeles Times reported. Another mega-fest, the Classic East and West featuring the Eagles and Fleetwood Mac, is coming up in July in Los Angeles and New York.
A 2015 Harris poll of boomers found that 91 percent of them felt that having “live experiences” such as concerts was an important part of leading a fulfilling life, and 44 percent said that they were attending more events than they had a decade ago.