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​Why You Should Consider Slow Travel for Your Next Trip​

Traveling deeply rather than widely brings special pleasures — and fewer hassles

spinner image couple at waterfront gazing at city during sunset
Alistair Berg/Getty Images

Gasping for breath, I painstakingly pedaled my bike up the steep, winding mountain road, elevation well over a mile above sea level. I was pushing hard to reach Logan Pass, the stunning high point of the famed Going to the Sun Road in Glacier National Park. The sun beat down on my body, the breaths came short, my legs burned after 25 miles on the road, but I was almost there. Then a voice shouted: “Why ... are ... you ... doing ... this!?”

A woman leaning out the window of a passing car shouted her question, not unfriendly, just inquisitive, wondering why in the world I was working so hard when I could have just driven up to the pass. She had a valid point, one that gets at the very purpose of leisure travel: Is the goal of traveling to see as much as you can and to get from place to place as quickly as possible? Or should travel be more about appreciating the journey itself, and diving deep into the destination once you arrive?

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For those considering the latter, a slow travel trip may be right for you, particularly as this style of touring expands post-pandemic. “We’re seeing about triple the number of bookings (in 2023) over 2019,” said David Loy, CEO of the slow travel specialist culinary tour operator Epitourean, in an email to AARP. 

What is slow travel?

Slow travel is an offshoot of the slow food movement that began in Italy in the late 1980s, a response to fast-food franchises running rampant in the country. The slow food philosophy encourages guests to relax and appreciate the overall experience of dining, rather than rushing through a restaurant to maximize calories and minimize time.

Similarly, with slow travel, the goal is not to quickly load up on passport stamps for bragging rights, or check off bucket list destinations like they were part of a drive-thru menu. Instead, slow travel encourages you to see more by moving less, seeking depth and breadth of experience rather than mileage. “We encourage our guests to slow down to truly see the world,” says John Lansdell, product development manager at Butterfield and Robinson, a Canada-based travel company specializing in slow travel, often by bike or on foot. “But it’s more than just moving slower,” he adds. “It’s about interacting with the place while you’re there.”

To that point, guided slow travel trips often include experiences like cooking or language lessons, with longer durations spent in one destination to allow for more in-depth activities. And most travelers are looking for those genuine experiences: 85 percent of respondents to the American Express 2023 Travel Trends Survey agree that they want to visit a place where they “can truly experience the local culture.”

You can also enjoy slow travel on your own, allowing time to meet locals in serendipitous moments as you stop and have a chat at a café or in a village square. “Anyone can carve themselves a slow travel itinerary no matter where they visit,” says Lori Sorrentino, 59, who lives in Naples, Florida, and writes a slow travel blog, travlinmad.com, with her husband, Angelo. According to Sorrentino, “It’s a mindset. Slow travel is a matter of resisting the temptation to explore an entire country in eight days, and immersing yourself in one place instead, getting to know the locals, talking about their families, their communities, their traditions.”​ ​

Why slow travel is particularly appealing now

“Slow travel is an indication of the times we’re in,” says Misty Belles, vice president of public relations for the Virtuoso travel conglomerate, in an interview with AARP. “Before [the pandemic], it was a lot of collecting of passport stamps, but now people seem to have a desire to slow down and appreciate what’s around them more. Maybe it’s something people have learned while being tied close to home.”

These days, many travelers are choosing to drop anchor at a single location and explore it in depth, using a hub-and-spoke model like a home rental accompanied with multiple short regional excursions.

Recent information shows travelers are indeed lingering. Virtuoso says its network saw travelers increasing their average length of a single hotel stay by 63 percent in 2022 compared with 2020. When polled, nearly half of Virtuoso travelers said they plan to visit only one destination on their next trip.

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“Slower and more immersive experiences in travel have grown in popularity,” the Travel Edge advisory network reported in 2022. “Not only are trips of 21 days or more more common, but travelers also seek more purposeful experiences during these trips. As a result, slow travel influences physical destination behaviors,” with visitors seeking more immersive local experiences in alternative locations.

Tour operator Explore Worldwide cited slow travel in their 2022 industry trend report, saying “Travelers have shown greater interest in longer, more immersive holidays that avoid over-touristed spots, explore at a gentler pace and really get under the skin of a destination.”

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How to slow travel

Choosing a slower mode of travel is usually the first step of slow travel — often a literal step as you take a leisurely walking tour at a destination. Biking, as my trip in Glacier Park demonstrated, is a great way to gain a visceral feel for the landscape (as long as you stop and savor experiences along the way), combining a feeling of accomplishment and understanding along with the view. “Slow travel is about more than just getting the photo op,” says Butterfield’s Lansdell. “It’s about getting an education about a place.”

Bike Odyssey, an Australia-based tour company, has added a historical spin to slow travel, with cyclists pedaling the route of European military campaigns ranging from Hannibal’s route through the Alps to Patton’s World War II march to the Rhine. “On a bike you can really feel the terrain,” says Sam Wood, the company’s founder and director. “ You appreciate the challenge of attacking through the Alps, or the strategic advantage of invading on flat roads.”

But slow travel doesn’t have to be about suffering your way through a long slog. “We know the expression ‘An army marches with its stomach,’ so we make sure our guests get the best food on the journey, with luxury lodging at night,” Wood says. “Plus, with our average guest age being in the early 60s, we’ve incorporated e-bikes into our fleet, making these trips accessible to anyone.”

Walking tours have long been a popular slow travel option. Monica Valeri, from northern Italy’s Emilia Romagna Tourist Board, touts strolls along some of that region’s 19 pilgrimage routes. Among the benefits: “meeting with locals and discovering their traditions — including the thousand different food and wine variations that vary from town to town.” These pilgrimage walks are "great for seniors who have an interest in gaining a deeper understanding of culture, art, history, food and wine.” 

Sorrentino suggests road trips for slow travelers, “because you’re forced to travel through the small towns, and anything that catches your eye, you can stop and explore. You end up seeing things that even locals may not know about.”

Where to slow travel

While Italy has long been a hub for slow travel, many other destinations can provide a similar variety of unique food, history, nature and cultural experiences based within a small region. Tour operators are increasing their slow travel offerings across Europe in particular.

Sweden is an up-and-coming slow travel destination, with many immersive experiences doable on a single trip including land and sea, urban and rural locations. Epitourean launched culinary tours there in 2019 “to experience firsthand why Sweden is called the ‘Edible Country,’ ” says Loy, the company CEO. He cited slow-travel favorites of local dining, shopping in food markets, taking cooking classes, joining fishermen on a “seafood safari” in local waters, and most importantly, partaking in and understanding the Swedish tradition of “fika,” the coffee-and-a-pastry-with-friends leisurely snacking ritual that embodies the spirit of the slow food and slow travel experience.

The slow-travel philosophy also encourages visitors to go beyond the most popular, fast-paced destinations. For Sweden this means escaping the capital of Stockholm to base a trip around the “second city” of Gothenburg, which local tourism officer Petra Gamerdinger describes as “the relaxed cool little sister of Stockholm.”

The slow-travel angle for visiting a city like Gothenburg is to not only explore the city at leisure, by munching your way through the Lindholmen Street Food Market, strolling around the Gunnebo Gardens, and puttering by electric boat through the medieval moat and canals, but to use the city as a base for exploring in depth the variety of local regional experiences from “shoreline to timberline,” as Loy describes it.

At the end of a weeklong immersive itinerary around a European "second city" like Gothenburg, you'll return home with much more enriching experiences and interesting stories to share than those tourists who checked off eight countries in seven days and returned only with a vague memory of short stops at packed museums and city squares.

Destinations in Mexico and the Caribbean are also increasingly popular slow travel destinations. Virtuoso’s Belles says pandemic-era near-shore remote-work opportunities exposed travelers to the benefit of booking extended stays in traditional resort destinations. With that knowledge, now “people are going beyond the usual ‘fly and flop’ vacation — they want to explore more of the area while they’re there, to get away from the beach and do more.”

But really, the destination is not as important as your attitude, slow travel’s proponents say.  

“Anyone can be a slow traveler anywhere, even in their own town or city,” says Jenny De Witt, 51, who started a slow travel blog, jennyintransit.com, from her home in Florida in 2016 and is now (slowly) exploring France. “The best way to slow travel in your own town is to take a walk,” she adds. “Choose a new neighborhood or one that you don’t normally visit and make a point of going to a local shop there. Ask questions.” Most important? “Turn your phone off and be present.”  

Editor's note: This article was originally published on January 14, 2022. It has been updated to reflect new information. 

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