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Get answers to your legal and financial affairs questions about caregiving from AARP expert Amanda Singleton. Join the discussion today!

Innovation@50+ contemplate ideas


Research this sophisticated can’t be done alone. We rely on the guidance, support and expertise of our partners to help design research projects that are both informative and actionable, cutting edge and rooted in science. Their experience with concept testing, data gathering and insight generation with the 50-plus market are invaluable to the construction and execution of the Project Catalyst program. Most importantly, all of our partners share a common interest — to seek solutions that improve the lives of Americans as they age.

For more information on becoming a Project Catalyst partner and taking part in developing an ecosystem that fosters innovation for 50-plus consumers, please send an email to

Founder Partners

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Insight Partners

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For more information on Project Catalyst, please send an email to

Innovation@50+ Events

FinovateSpring 2017

Anyone with an interest or stake in the future of banking and financial technology should come to the event in San Jose, Calif., April 26-27. AARP Innovation@50+ is proud to be an event sponsor.

Health Datapolooza

The Datapalooza will engage patient and consumer voices and bring national and international leaders from the C-levels of business and government together in Washington, D.C., April 27-28, for discussions that improve health and health care, and drive market value.

Milken Institute Global Conference

Meet Jody Holtzman, senior vice president of AARP 50+ Market Stimulation, at the global conference in Los Angeles, April 30–May 4, where some of the world's most extraordinary people convene to explore solutions to today's most pressing challenges in financial markets, industry sectors, health, government and education.