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Know someone over 50 who is making a difference? Nominate them for the AARP Purpose Prize.

Project Catalyst | The Power of We engages consumers in the innovation process by providing valuable feedback on the functionality and design of products that improve the quality of life for 50-plus consumers — from the time users open the packaging to when they incorporate the technology into their daily lives. With Project Catalyst, AARP has convened the most innovative leaders in the health care industry to launch a pioneering program that gains valuable insights into 50-plus consumer behavior and usage of popular and new-to-market health-tech products. By putting the consumer at the center of the innovation process, developers are provided with actionable insights into end-user behavior at the front end of ideation and development. This interdisciplinary approach uses empirical research to gain a clearer understanding of 50-plus consumer behavior so that developers can better meet the wants and needs of this underserved population.

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Tech Innovation 50 plus, AARP, Project Catalyst, infographic

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For more information on Project Catalyst, please send an email to

Innovation@50+ Events

FinovateSpring 2017

Anyone with an interest or stake in the future of banking and financial technology should come to the event in San Jose, Calif., April 26-27. AARP Innovation@50+ is proud to be an event sponsor.

Health Datapolooza

The Datapalooza will engage patient and consumer voices and bring national and international leaders from the C-levels of business and government together in Washington, D.C., April 27-28, for discussions that improve health and health care, and drive market value.

Milken Institute Global Conference

Meet Jody Holtzman, senior vice president of AARP 50+ Market Stimulation, at the global conference in Los Angeles, April 30–May 4, where some of the world's most extraordinary people convene to explore solutions to today's most pressing challenges in financial markets, industry sectors, health, government and education.