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Digital Health Market Opportunities Skip to content

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Digital Health Market Opportunities

Older man using virtual reality glasses

Health innovation frontiers represent a vast and under-addressed market opportunity. Breakthrough technologies, innovative services and disruptive business models will benefit more than 100 million people 50-plus and represent $20 billion in revenue by 2018.

In recent years, many of the most influential investors in venture capital have placed significant bets on digital health and in the 50-plus market specifically. Top 12 Most Active Investors in the Digital Health 50+ Market highlights the 12 most active investors in the digital health 50-plus market over the last year (through April 2014) and looks at investment trends in the nine categories of health that make up the 50-plus market.

Digital Health Insights for the 50+ Market, published by StartUp Health and AARP, tracks and reports on early stage investment in digital health solutions for the 50-plus market. It highlights the encouraging rise in health innovation targeted at addressing a growing population with increased medical needs. The total digital health and wellness industry has rapidly expanded from $999 million in 2010 to $2.82 billion by the end of 2013 with a 4-times increase in deal count. The report found that the annual total funding in the 50-plus digital health and wellness space has kept pace with growth in the overall market accounting consistently for greater than 40 percent of funding and deals between 2010 and 2013. Funding in the 50-plus digital health and wellness market rose from $425 million in 2010 to $1.15 billion in 2013.

These reports are made available as part of AARP's Project Catalyst initiative. With Project Catalyst, AARP has convened the most innovative leaders in the health care industry to launch a pioneering program that gains valuable insights into 50-plus consumer behavior and usage of popular and new-to-market health-tech products, in order to help inform developers about how their products and services are working to improve the lives of Americans as they age.  

For more information on Project Catalyst, please contact projectcatalyst@aarp.org. For media inquiries, please contact media@aarp.org.