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Do Images of Older Americans Reinforce Stereotypes?

An analysis of online media images finds adults ages 50-plus are underrepresented and often stereotyped.

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Issues & Topics

Research on issues and topics of particular interest to the 50+.

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State Resources

State-specific survey results and fact sheets concerning the 50+.

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Infographics

Browse through the latest infographics based on AARP research findings.

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Recently Released

Season's Cheatings: Beware of Holiday Scams

AARP conducted a national survey to understand people’s awareness of and experience with a variety of common holiday scams.

Financial Challenges: Coping With the Unexpected

This survey examines the impact of unexpected financial challenges and the strategies that adults 30+ use to cope with them.

Do Images of Older Americans Reinforce Stereotypes?

An analysis of online media images finds adults ages 50-plus are under-represented and often stereotyped.

Latinos and Beauty As We Age: A Cultural Reflection

Latinos of all ages are more involved in beauty and personal grooming than the general population, yet older Latinos feel ignored by beauty brands.

Massachusetts Voters Would Support State Retirement Plan

Massachusetts voters would support a state retirement savings plan and want their legislators to support it, too.

Brands Missing a Market Opportunity With the 50-Plus

Consumers want age diversity in ads, and they will reward brands that honor age diversity in marketing.

Kansas Voters Support State Retirement Savings Plan

​AARP survey finds that Kansas registered voters support a state retirement savings program.

Cost Getting in the Way of Dental Health

Views of U.S. adults 45-plus related to oral and dental health were explored in this online survey.

Brain Health and Dietary Supplements: Where’s the Evidence?

Survey of adults age 18 and older on their knowledge and use of vitamins and dietary supplements.

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About AARP Research

Learn about our work, how to receive information and how to contact us.