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One Nation Under Dog

The wealth of the pet industry

One Nation Under Dog

Has America become pet-obsessed?

From couture doggie outfits to pet hotels, most pet-owner relationships are intertwined with an indescribable devotion and love that sometimes knows no limits.

In 2007, approximately 60% of U.S. households owned pets compared to 38% back in 2001. What has caused this increase and why are Americans so in love with their furry little friends?

Author Michael Schaffer, examines the $43 billion industry that has evolved from doggie parks to pet social networking sites.

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