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Serving Our Members: The Essence of AARP

AARP picks its partners carefully. We've teamed with Essence to bring the best to the 50+ Black community.

AARP is committed to making life better for people age 50+ and their families.  Our partnership with ESSENCE Communications and the 2010 ESSENCE Music Festival is in complete harmony with how our members – the soul of AARP – are enjoying life as they age.  

“AARP will be onsite during the exciting, three-day celebration to connect with African-American women and their families, and to deliver information about how they can engage and join with us to have a positive impact on society,” said AARP Vice President of Multicultural Outreach, Edna Kane-Williams.

Founded more than 50 years ago by one dynamic woman – Dr. Ethel Percy Andrus – AARP continues to build on her legacy as we work to fulfill the principles of collective purpose, collective voice and collective purchasing power. Now under the guidance of CEO A. Barry Rand, the first African-American to head the organization, AARP is leading a revolution in the way people view and live life. 

Visit the AARP booth at the Essence Music Festival!!  Meet and interact with Sportscaster James Brown, Restaurateur and lifestyle maven B. Smith, Author Marita Golden, Actor Malik Yoba, and Bennett College President Julianne Malveaux.

Come celebrate living with AARP and find out how to win free prizes, including Essence Music Festival tickets, and collector’s pins and fans!!

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