Decide.Create.Share.sm is a national campaign dedicated to increasing awareness of, and planning behaviors among, boomer women about long-term care planning. During April 2010, facilitators were trained to offer a four-session program (or intervention) in their local communities. These facilitators were recruited from three women’s organizations: American Association of University Women (AAUW), a National Latina Organization called MANA, and the National Council of Negro Women (NCNW).
After completing the program, participants were significantly more likely to correctly define long-term care, and say they have given a lot of thought about whether their community offers the types of services they will need, or want, over the course of their life. They were also significantly more likely to say they have planned for the type of long-term care they want, if they need it following the program. Program participants are significantly more likely to say they have taken the following actions within a few weeks of completing the program: checked how much they will receive from Social Security when they retire, investigated whether they could benefit from purchasing long-term care insurance, checked their own home or the home of a family member to identify safety risks, completed a health care power of attorney, and exercised five times a week doing such things as walking briskly.
Data and follow-up data were collected from the groups of boomer women aged 45-64 between July 16, 2010 and February 2, 2011. In addition, a control group composed of boomer women from the Business and Professional Women (BPW) was conducted using a similar survey and mailing methodology as the test group; these surveys were mailed in late October 2010 and early February 2011. For more information, please contact Linda L. Barrett at 202-434-6197.